The Discourse of Commercialization
A Multi-Perspectived Analysis
Nonfiction, Reference & Language, Language Arts, Linguistics
| Author: | J. Crichton | ISBN: | 9780230295230 |
| Publisher: | Palgrave Macmillan UK | Publication: | November 24, 2010 |
| Imprint: | Palgrave Macmillan | Language: | English |
| Author: | J. Crichton |
| ISBN: | 9780230295230 |
| Publisher: | Palgrave Macmillan UK |
| Publication: | November 24, 2010 |
| Imprint: | Palgrave Macmillan |
| Language: | English |
An examination of how the commercialization of professional practice is implicated in its organizational discourses. Drawing on a study of ELT colleges, the book explores how teaching practices are permeated and challenged by a 'discourse of commercialization' through which market priorities become normative in teachers' professional lives.
An examination of how the commercialization of professional practice is implicated in its organizational discourses. Drawing on a study of ELT colleges, the book explores how teaching practices are permeated and challenged by a 'discourse of commercialization' through which market priorities become normative in teachers' professional lives.
