The Dragons' Den Guide to Assessing Your Business Concept

Business & Finance, Career Planning & Job Hunting, Entrepreneurship, Entrepreneurship & Small Business
Cover of the book The Dragons' Den Guide to Assessing Your Business Concept by John Vyge, Wiley
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Author: John Vyge ISBN: 9781118313862
Publisher: Wiley Publication: July 25, 2012
Imprint: Wiley Language: English
Author: John Vyge
ISBN: 9781118313862
Publisher: Wiley
Publication: July 25, 2012
Imprint: Wiley
Language: English

How to assess your business concept's potential to win customers

The Dragons' Den Guide to Assessing Your Business Concept is designed to help entrepreneurs assess whether they actually have a market for their business concept. Before anyone invests valuable time and resources to a slow-growth or no-growth business idea, this step-by-step approach will allow entrepreneurs to test an idea in an unflinching, reality-based way. Case studies sourced from Canada and the US and stories from entrepreneurs who appeared on the Dragons' Den TV show, where entrepreneurs pitch their ideas to millionaires willing to invest their cash, will illustrate the key ideas and themes.

  • Helps entrepreneurs face reality before they let their dreams lead them into a losing battle for market share
  • Encourages readers to focus heavily on assessing their market first, before they invest valuable time and resources in a slow-growth or no-growth business idea

Prepare yourself to do battle in a difficult marketplace. Assess your potential customers and measure your concept against reality. The Dragon's Den Guide shows you the way.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

How to assess your business concept's potential to win customers

The Dragons' Den Guide to Assessing Your Business Concept is designed to help entrepreneurs assess whether they actually have a market for their business concept. Before anyone invests valuable time and resources to a slow-growth or no-growth business idea, this step-by-step approach will allow entrepreneurs to test an idea in an unflinching, reality-based way. Case studies sourced from Canada and the US and stories from entrepreneurs who appeared on the Dragons' Den TV show, where entrepreneurs pitch their ideas to millionaires willing to invest their cash, will illustrate the key ideas and themes.

Prepare yourself to do battle in a difficult marketplace. Assess your potential customers and measure your concept against reality. The Dragon's Den Guide shows you the way.

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