The Dream Society: How the Coming Shift from Information to Imagination Will Transform Your Business

Business & Finance, Human Resources & Personnel Management, Training, Management & Leadership, Management
Cover of the book The Dream Society: How the Coming Shift from Information to Imagination Will Transform Your Business by Rolf Jensen, McGraw-Hill Education
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Author: Rolf Jensen ISBN: 9780071610858
Publisher: McGraw-Hill Education Publication: September 20, 2001
Imprint: McGraw-Hill Education Language: English
Author: Rolf Jensen
ISBN: 9780071610858
Publisher: McGraw-Hill Education
Publication: September 20, 2001
Imprint: McGraw-Hill Education
Language: English

*"*The Dream Society . . . provides dramatic insights into how marketing will operate in the 21st century."­­Atlanta Business Chronicle

A fascinating look into the future of business, as featured in Fast Company

The future is uncertain­­the world is constantly changing. While anything can happen, some things are far more likely than others. Rolf Jensen, internationally renowned futurist, provides readers with a tangible look at what the future will be like over the next 25 years.

By identifying what lies ahead, Jensen gives people the knowledge they need to make informed decisions and strategically align themselves to capitalize on the unknown future, a future Jensen calls "the Dream Society." This dream society is characterized by the commercialization of emotions.

In this provocative exploration, Jensen says that it will no longer be enough to produce a useful product. He shows that, for a product to be successful, its primary purpose will be the ability to fulfill an emotional need.

Those who understand the workings of this dream society will be the ones who create the new products, new markets, and new businesses that dominate the world of tomorrow.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

*"*The Dream Society . . . provides dramatic insights into how marketing will operate in the 21st century."­­Atlanta Business Chronicle

A fascinating look into the future of business, as featured in Fast Company

The future is uncertain­­the world is constantly changing. While anything can happen, some things are far more likely than others. Rolf Jensen, internationally renowned futurist, provides readers with a tangible look at what the future will be like over the next 25 years.

By identifying what lies ahead, Jensen gives people the knowledge they need to make informed decisions and strategically align themselves to capitalize on the unknown future, a future Jensen calls "the Dream Society." This dream society is characterized by the commercialization of emotions.

In this provocative exploration, Jensen says that it will no longer be enough to produce a useful product. He shows that, for a product to be successful, its primary purpose will be the ability to fulfill an emotional need.

Those who understand the workings of this dream society will be the ones who create the new products, new markets, and new businesses that dominate the world of tomorrow.

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