The Dynamics of Persuasion

Communication and Attitudes in the Twenty-First Century

Nonfiction, Reference & Language, Language Arts, Communication, Health & Well Being, Psychology, Social Psychology, Social & Cultural Studies, Social Science
Cover of the book The Dynamics of Persuasion by Richard M. Perloff, Taylor and Francis
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Author: Richard M. Perloff ISBN: 9781317328872
Publisher: Taylor and Francis Publication: December 19, 2016
Imprint: Routledge Language: English
Author: Richard M. Perloff
ISBN: 9781317328872
Publisher: Taylor and Francis
Publication: December 19, 2016
Imprint: Routledge
Language: English

The Dynamics of Persuasion has been a staple resource for teaching persuasion for nearly two decades. Author Richard M. Perloff speaks to students in a style that is engaging and informational, explaining key theories and research as well as providing timely and relevant examples. The companion website includes materials for both students and instructors and expanding the pedagogical utilities.

The sixth edition includes:

  • updated theoretical and applied research in a variety of areas, including framing, inoculation, and self-affirmation;
  • new studies of health campaigns;
  • expanded coverage of social media marketing;
  • enhanced discussion of the Elaboration Likelihood Model in light of continued research and new applications to everyday persuasion.

The fundamentals of the book – emphasis on theory, clear-cut explanation of findings, in-depth discussion of persuasion processes and effects, and easy-to-follow real-world applications – continue in the sixth edition.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The Dynamics of Persuasion has been a staple resource for teaching persuasion for nearly two decades. Author Richard M. Perloff speaks to students in a style that is engaging and informational, explaining key theories and research as well as providing timely and relevant examples. The companion website includes materials for both students and instructors and expanding the pedagogical utilities.

The sixth edition includes:

The fundamentals of the book – emphasis on theory, clear-cut explanation of findings, in-depth discussion of persuasion processes and effects, and easy-to-follow real-world applications – continue in the sixth edition.

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