The Economic Implications of Advertising (RLE Advertising)

Business & Finance, Marketing & Sales, Advertising & Promotion, Nonfiction, Social & Cultural Studies, Social Science
Cover of the book The Economic Implications of Advertising (RLE Advertising) by Otto John Firestone, Taylor and Francis
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Author: Otto John Firestone ISBN: 9781136670213
Publisher: Taylor and Francis Publication: May 2, 2013
Imprint: Routledge Language: English
Author: Otto John Firestone
ISBN: 9781136670213
Publisher: Taylor and Francis
Publication: May 2, 2013
Imprint: Routledge
Language: English

Is advertising a factor that contributes to rising costs and prices? This study, commissioned to answer just that question by the Institute of Canadian Advertising, examines the effect of advertising on the Canadian economy, on business, the consumer, costs and prices, productivity, competition, employment, social welfare and economic growth. The Economic Implications of Advertising provides a valuable insight into a little-studied area of advertising, and will be of great interest to students of the industry everywhere.

First published in 1967.

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Is advertising a factor that contributes to rising costs and prices? This study, commissioned to answer just that question by the Institute of Canadian Advertising, examines the effect of advertising on the Canadian economy, on business, the consumer, costs and prices, productivity, competition, employment, social welfare and economic growth. The Economic Implications of Advertising provides a valuable insight into a little-studied area of advertising, and will be of great interest to students of the industry everywhere.

First published in 1967.

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