The Economics of Franchising

Business & Finance, Management & Leadership, Industrial Management, Career Planning & Job Hunting, Labor
Cover of the book The Economics of Franchising by Roger D. Blair, Francine Lafontaine, Cambridge University Press
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Roger D. Blair, Francine Lafontaine ISBN: 9781107713475
Publisher: Cambridge University Press Publication: April 11, 2005
Imprint: Cambridge University Press Language: English
Author: Roger D. Blair, Francine Lafontaine
ISBN: 9781107713475
Publisher: Cambridge University Press
Publication: April 11, 2005
Imprint: Cambridge University Press
Language: English

This 2005 book describes in much detail both how and why franchising works. It also analyses the economic tensions that contribute to conflict in the franchisor-franchisee relationship. The treatment includes a great deal of empirical evidence on franchising, its importance in various segments of the economy, the terms of franchise contracts and what we know about how all these have evolved over time, especially in the US market. A good many myths are dispelled in the process. The economic analysis of the franchisor-franchisee relationship begins with the observation that for franchisors, franchising is a contractual alternative to vertical integration. Subsequently, the tensions that arise between a franchisor and its franchisees, who in fact are owners of independent businesses, are examined in turn. In particular the authors discuss issues related to product quality control, tying arrangements, pricing, location and territories, advertising, and termination and renewals.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This 2005 book describes in much detail both how and why franchising works. It also analyses the economic tensions that contribute to conflict in the franchisor-franchisee relationship. The treatment includes a great deal of empirical evidence on franchising, its importance in various segments of the economy, the terms of franchise contracts and what we know about how all these have evolved over time, especially in the US market. A good many myths are dispelled in the process. The economic analysis of the franchisor-franchisee relationship begins with the observation that for franchisors, franchising is a contractual alternative to vertical integration. Subsequently, the tensions that arise between a franchisor and its franchisees, who in fact are owners of independent businesses, are examined in turn. In particular the authors discuss issues related to product quality control, tying arrangements, pricing, location and territories, advertising, and termination and renewals.

More books from Cambridge University Press

Cover of the book Liquid Surfaces and Interfaces by Roger D. Blair, Francine Lafontaine
Cover of the book Assessment for Teaching 1ed by Roger D. Blair, Francine Lafontaine
Cover of the book Oil Is Not a Curse by Roger D. Blair, Francine Lafontaine
Cover of the book The Cambridge Companion to Edmund Burke by Roger D. Blair, Francine Lafontaine
Cover of the book Decolonizing Christianity by Roger D. Blair, Francine Lafontaine
Cover of the book Adjunct Adverbials in English by Roger D. Blair, Francine Lafontaine
Cover of the book Materiomics by Roger D. Blair, Francine Lafontaine
Cover of the book The Cambridge Companion to English Literature, 1650–1740 by Roger D. Blair, Francine Lafontaine
Cover of the book Problem Fathers in Shakespeare and Renaissance Drama by Roger D. Blair, Francine Lafontaine
Cover of the book Multiphase Flow in Permeable Media by Roger D. Blair, Francine Lafontaine
Cover of the book Public Philosophy in a New Key: Volume 2, Imperialism and Civic Freedom by Roger D. Blair, Francine Lafontaine
Cover of the book The Cambridge Companion to the Age of Pericles by Roger D. Blair, Francine Lafontaine
Cover of the book Interpreting Newton by Roger D. Blair, Francine Lafontaine
Cover of the book The Real Chimpanzee by Roger D. Blair, Francine Lafontaine
Cover of the book Regional Trade Agreements and the Multilateral Trading System by Roger D. Blair, Francine Lafontaine
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy