The Economics of Sports Broadcasting

Business & Finance, Industries & Professions, Industries, Nonfiction, Sports, Social & Cultural Studies, Social Science
Cover of the book The Economics of Sports Broadcasting by Chris Gratton, Harry Arne Solberg, Taylor and Francis
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Author: Chris Gratton, Harry Arne Solberg ISBN: 9781134325603
Publisher: Taylor and Francis Publication: June 11, 2007
Imprint: Routledge Language: English
Author: Chris Gratton, Harry Arne Solberg
ISBN: 9781134325603
Publisher: Taylor and Francis
Publication: June 11, 2007
Imprint: Routledge
Language: English

Sports now constitute one of the most valuable forms of broadcast entertainment in today’s lucrative international market. This textbook explains the economics underlying the sports broadcasting phenomenon.

The specific regulatory culture governing sports broadcasting means that the financial economy of this area has many unique features. The Economics of Sports Broadcasting provides an accessible, detailed introduction to all aspects of economics in this fascinating area.

The book contains a wealth of textbook features and has been written and designed to facilitate student learning. It includes:

  • questions of ownership, trade and commodity in sport
  • the historical context for contemporary sports broadcasting
  • the key players – viewers, TV channels, sponsors, clubs, event owners and authorities
  • the regulations governing televised sport
  • the international context for broadcast sport
  • competition and game theory in sports broadcasting
  • sports broadcasting’s changing landscape of ownership and supply channels.

This book will be useful for courses in media and broadcasting, economics, sport management and sports development.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Sports now constitute one of the most valuable forms of broadcast entertainment in today’s lucrative international market. This textbook explains the economics underlying the sports broadcasting phenomenon.

The specific regulatory culture governing sports broadcasting means that the financial economy of this area has many unique features. The Economics of Sports Broadcasting provides an accessible, detailed introduction to all aspects of economics in this fascinating area.

The book contains a wealth of textbook features and has been written and designed to facilitate student learning. It includes:

This book will be useful for courses in media and broadcasting, economics, sport management and sports development.

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