The Everything Guide To Writing Copy

From Ads and Press Release to On-Air and Online Promos--All You Need to Create Copy That Sells

Business & Finance, Business Reference, Business Writing, Marketing & Sales
Cover of the book The Everything Guide To Writing Copy by Steve Slaunwhite, Adams Media
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Author: Steve Slaunwhite ISBN: 9781440524035
Publisher: Adams Media Publication: June 14, 2007
Imprint: Everything Language: English
Author: Steve Slaunwhite
ISBN: 9781440524035
Publisher: Adams Media
Publication: June 14, 2007
Imprint: Everything
Language: English

The Everything Guide to Writing Copy is a step-by-step guide to writing effective copy for a variety of media including print, web, radio, trade journals, and much more.

Packed with tips and tricks used by the pros, this valuable resource teaches you to promote products and services, build brands, and write copy that boosts your company’s bottom line. Features expert strategies for you to:
-Write compelling headlines, tag lines, and leads
-Avoid common copywriting mistakes
-Strengthen brand development
-Start a freelance copywriting business
-Write copy for all media-print, radio, TV, and websites

Whether you’re a professional copywriter or just starting out, The Everything Guide to Writing Copy will inspire you to create innovative, sales-generating advertising and marketing pieces.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The Everything Guide to Writing Copy is a step-by-step guide to writing effective copy for a variety of media including print, web, radio, trade journals, and much more.

Packed with tips and tricks used by the pros, this valuable resource teaches you to promote products and services, build brands, and write copy that boosts your company’s bottom line. Features expert strategies for you to:
-Write compelling headlines, tag lines, and leads
-Avoid common copywriting mistakes
-Strengthen brand development
-Start a freelance copywriting business
-Write copy for all media-print, radio, TV, and websites

Whether you’re a professional copywriter or just starting out, The Everything Guide to Writing Copy will inspire you to create innovative, sales-generating advertising and marketing pieces.

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