The Evolution of Black Women in Television

Mammies, Matriarchs and Mistresses

Nonfiction, Entertainment, Television, Performing Arts, Social & Cultural Studies, Social Science
Cover of the book The Evolution of Black Women in Television by Imani M. Cheers, Taylor and Francis
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Author: Imani M. Cheers ISBN: 9781315511238
Publisher: Taylor and Francis Publication: July 20, 2017
Imprint: Routledge Language: English
Author: Imani M. Cheers
ISBN: 9781315511238
Publisher: Taylor and Francis
Publication: July 20, 2017
Imprint: Routledge
Language: English

This book seeks to interrogate the representation of Black women in television. Cheers explores how the increase of Black women in media ownership and creative executive roles (producers, showrunners, directors and writers) in the last 30 years affected the fundamental cultural shift in Black women’s representation on television, which in turn parallels the political, social, economic and cultural advancements of Black women in America from 1950 to 2016. She also examines Black women as a diverse television audience, discussing how they interact and respond to the constantly evolving television representation of their image and likeness, looking specifically at how social media is used as a tool of audience engagement.

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This book seeks to interrogate the representation of Black women in television. Cheers explores how the increase of Black women in media ownership and creative executive roles (producers, showrunners, directors and writers) in the last 30 years affected the fundamental cultural shift in Black women’s representation on television, which in turn parallels the political, social, economic and cultural advancements of Black women in America from 1950 to 2016. She also examines Black women as a diverse television audience, discussing how they interact and respond to the constantly evolving television representation of their image and likeness, looking specifically at how social media is used as a tool of audience engagement.

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