| Author: | Michael A. Noll | ISBN: | 9780742579286 |
| Publisher: | Rowman & Littlefield Publishers | Publication: | December 19, 2006 |
| Imprint: | Rowman & Littlefield Publishers | Language: | English |
| Author: | Michael A. Noll |
| ISBN: | 9780742579286 |
| Publisher: | Rowman & Littlefield Publishers |
| Publication: | December 19, 2006 |
| Imprint: | Rowman & Littlefield Publishers |
| Language: | English |
A concise introduction to the evolution of communication media, past, present, and future, this book is unique in that it treats both mass media_radio, television, and print_and interpersonal media_telephony, computer communication, and new technologies. The first part of The Evolution of Media describes the history and development of media technology. The second and third parts of the book develop a taxonomy for media and compare their technological requirements, applications, and other significant elements. The fourth part presents a simple methodology to help predict the success of new media products and services, using sample analyses to illustrate the process. The Evolution of Media is a useful supplement for foundational courses in mass communication and communication history, as well as a primer for anyone interested in understanding the big picture of communication media.
A concise introduction to the evolution of communication media, past, present, and future, this book is unique in that it treats both mass media_radio, television, and print_and interpersonal media_telephony, computer communication, and new technologies. The first part of The Evolution of Media describes the history and development of media technology. The second and third parts of the book develop a taxonomy for media and compare their technological requirements, applications, and other significant elements. The fourth part presents a simple methodology to help predict the success of new media products and services, using sample analyses to illustrate the process. The Evolution of Media is a useful supplement for foundational courses in mass communication and communication history, as well as a primer for anyone interested in understanding the big picture of communication media.
