The Executor of Integrated Marketing Communications Strategy: Marcom Manager’s Working Model

Business & Finance, Management & Leadership, Management Science, Marketing & Sales
Cover of the book The Executor of Integrated Marketing Communications Strategy: Marcom Manager’s Working Model by Kwang-Yong Shin, Springer Berlin Heidelberg
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Author: Kwang-Yong Shin ISBN: 9783642380914
Publisher: Springer Berlin Heidelberg Publication: June 4, 2013
Imprint: Springer Language: English
Author: Kwang-Yong Shin
ISBN: 9783642380914
Publisher: Springer Berlin Heidelberg
Publication: June 4, 2013
Imprint: Springer
Language: English

The book mainly addresses the following aspects: First, it systematically introduces the domestic and foreign research results, pointing out the key elements of the basic theory of IMC, according to a company’s present situation and the practice of IMC strategy. Second, according to the different characteristics of each organization, it provides various IMC organization structures, such as linear structure Model l, a virtual network and centralized type that focuses on individual interest, external types of the IMC organizational structures Model, etc., and suggestions for further study are also presented.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The book mainly addresses the following aspects: First, it systematically introduces the domestic and foreign research results, pointing out the key elements of the basic theory of IMC, according to a company’s present situation and the practice of IMC strategy. Second, according to the different characteristics of each organization, it provides various IMC organization structures, such as linear structure Model l, a virtual network and centralized type that focuses on individual interest, external types of the IMC organizational structures Model, etc., and suggestions for further study are also presented.

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