The Fight for Ethical Fashion

The Origins and Interactions of the Clean Clothes Campaign

Business & Finance, Industries & Professions, Industries, Nonfiction, Social & Cultural Studies, Social Science, Sociology
Cover of the book The Fight for Ethical Fashion by Philip Balsiger, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Philip Balsiger ISBN: 9781317031772
Publisher: Taylor and Francis Publication: March 16, 2016
Imprint: Routledge Language: English
Author: Philip Balsiger
ISBN: 9781317031772
Publisher: Taylor and Francis
Publication: March 16, 2016
Imprint: Routledge
Language: English

From consumer boycotts and buycotts to social movement campaigns, examples of individual and collective actors forging political struggles on markets are manifold. The clothing market has been a privileged site for such contention, with global clothing brands and retailers being targets of consumer mobilization for the past 20 years. Labels and product lines now attest for the ethical quality of clothes, which has, in turn, given rise to ethical fashion. The Fight for Ethical Fashion unveils the actors and processes that have driven this market transformation through a detailed study of the Europe-wide coordinated campaign on workers’ rights in the global textile industry - the Clean Clothes Campaign. Drawing on insights from qualitative fieldwork using a wide range of empirical sources, Philip Balsiger traces the emergence of this campaign back to the rise of ’consumer campaigns’ and shows how tactics were adapted to market contexts in order to have retailers adopt and monitor codes of conduct. By comparing the interactions between campaigners and their corporate targets in Switzerland and France (two countries with a very different history of consumer mobilization for political issues), this ground-breaking book also reveals how one campaign can provoke contrasting reactions and forms of market change.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

From consumer boycotts and buycotts to social movement campaigns, examples of individual and collective actors forging political struggles on markets are manifold. The clothing market has been a privileged site for such contention, with global clothing brands and retailers being targets of consumer mobilization for the past 20 years. Labels and product lines now attest for the ethical quality of clothes, which has, in turn, given rise to ethical fashion. The Fight for Ethical Fashion unveils the actors and processes that have driven this market transformation through a detailed study of the Europe-wide coordinated campaign on workers’ rights in the global textile industry - the Clean Clothes Campaign. Drawing on insights from qualitative fieldwork using a wide range of empirical sources, Philip Balsiger traces the emergence of this campaign back to the rise of ’consumer campaigns’ and shows how tactics were adapted to market contexts in order to have retailers adopt and monitor codes of conduct. By comparing the interactions between campaigners and their corporate targets in Switzerland and France (two countries with a very different history of consumer mobilization for political issues), this ground-breaking book also reveals how one campaign can provoke contrasting reactions and forms of market change.

More books from Taylor and Francis

Cover of the book Learning in Groups by Philip Balsiger
Cover of the book Singularities by Philip Balsiger
Cover of the book Economic Theory and Policy amidst Global Discontent by Philip Balsiger
Cover of the book Politics and Society in Poland by Philip Balsiger
Cover of the book Student Motivation, Cognition, and Learning by Philip Balsiger
Cover of the book Interactive Group Therapy by Philip Balsiger
Cover of the book Disaster Mental Health Interventions by Philip Balsiger
Cover of the book Mining Heritage and Tourism by Philip Balsiger
Cover of the book Public Ethics by Philip Balsiger
Cover of the book New Russia by Philip Balsiger
Cover of the book From Lenin To Khrushchev by Philip Balsiger
Cover of the book The Emotional Life of Postmodern Film by Philip Balsiger
Cover of the book English Drama of the Early Modern Period 1890-1940 by Philip Balsiger
Cover of the book Sport Policy and Development by Philip Balsiger
Cover of the book Education Flashpoints by Philip Balsiger
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy