The First Modern Campaign

Kennedy, Nixon, and the Election of 1960

Nonfiction, History, Americas, United States, 20th Century
Cover of the book The First Modern Campaign by Gary A. Donaldson, Rowman & Littlefield Publishers
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Gary A. Donaldson ISBN: 9780742580121
Publisher: Rowman & Littlefield Publishers Publication: June 15, 2007
Imprint: Rowman & Littlefield Publishers Language: English
Author: Gary A. Donaldson
ISBN: 9780742580121
Publisher: Rowman & Littlefield Publishers
Publication: June 15, 2007
Imprint: Rowman & Littlefield Publishers
Language: English

The presidential campaign that pitted Richard M. Nixon against John F. Kennedy was the most significant political campaign since World War II. With Eisenhower's tenure at an end, American society broke with the culture of the war years. This social shift was reflected in and provoked by new trends in American political life and political campaigning, all of which made 1960 a landmark year in American politics.

In this engaging book, Gary A. Donaldson tells the story of Kennedy versus Nixon with a sharp eye for the salient political developments and a keen sense of the drama of an election that was unlike any other the nation had experienced. The election of 1960 was also an orchestrated political drama, organized as a sweeping campaign from coast to coast and staged for a national television audience. This made it the first modern campaign in which the television media changed the dynamics of presidential politics and in which photographs, charisma, and direct appeals to voters counted as they had never done before. It was also an election of intense personal rivalry made all the more spirited by the prejudice against Kennedy's Catholicism and his intention to widen the American political arena.

Ideological shifts within the parties as they combined with innovations in campaigning would mark a clear divide in politics as it was practiced and politics as it would have to be practiced in the future. Yet not since Theodore White's journalistic account, The Making of the President, has attention been paid to the full 1960 campaign as it played out in the early primaries and then culminated in the November election. Donaldson shows why the whole political season is critical to understanding American politics today.

The First Modern Campaign is essential and engaging reading for anyone interested in contemporary politics in the United States.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The presidential campaign that pitted Richard M. Nixon against John F. Kennedy was the most significant political campaign since World War II. With Eisenhower's tenure at an end, American society broke with the culture of the war years. This social shift was reflected in and provoked by new trends in American political life and political campaigning, all of which made 1960 a landmark year in American politics.

In this engaging book, Gary A. Donaldson tells the story of Kennedy versus Nixon with a sharp eye for the salient political developments and a keen sense of the drama of an election that was unlike any other the nation had experienced. The election of 1960 was also an orchestrated political drama, organized as a sweeping campaign from coast to coast and staged for a national television audience. This made it the first modern campaign in which the television media changed the dynamics of presidential politics and in which photographs, charisma, and direct appeals to voters counted as they had never done before. It was also an election of intense personal rivalry made all the more spirited by the prejudice against Kennedy's Catholicism and his intention to widen the American political arena.

Ideological shifts within the parties as they combined with innovations in campaigning would mark a clear divide in politics as it was practiced and politics as it would have to be practiced in the future. Yet not since Theodore White's journalistic account, The Making of the President, has attention been paid to the full 1960 campaign as it played out in the early primaries and then culminated in the November election. Donaldson shows why the whole political season is critical to understanding American politics today.

The First Modern Campaign is essential and engaging reading for anyone interested in contemporary politics in the United States.

More books from Rowman & Littlefield Publishers

Cover of the book Commodities and Globalization by Gary A. Donaldson
Cover of the book Violin Secrets by Gary A. Donaldson
Cover of the book Pierre Bourdieu by Gary A. Donaldson
Cover of the book Jspr Vol 27-N3 by Gary A. Donaldson
Cover of the book Managing the Big Picture in Colleges and Universities by Gary A. Donaldson
Cover of the book Letters to an Atheist by Gary A. Donaldson
Cover of the book Teaching Math, Science, and Technology in Schools Today by Gary A. Donaldson
Cover of the book Special Education Law Case Studies by Gary A. Donaldson
Cover of the book Impressions of Cuba in the Nineteenth Century by Gary A. Donaldson
Cover of the book Educational Programs by Gary A. Donaldson
Cover of the book The Superintendent and the CFO by Gary A. Donaldson
Cover of the book A History of the U.S. Men's National Soccer Team by Gary A. Donaldson
Cover of the book Mexico's Cinema by Gary A. Donaldson
Cover of the book Historical Dictionary of Russian and Soviet Foreign Policy by Gary A. Donaldson
Cover of the book A Toolkit for Action Research by Gary A. Donaldson
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy