The Four Pillars of Profit-Driven Marketing: How to Maximize Creativity, Accountability, and ROI

Business & Finance, Marketing & Sales, Advertising & Promotion
Cover of the book The Four Pillars of Profit-Driven Marketing: How to Maximize Creativity, Accountability, and ROI by Leslie Moeller, Edward Landry, McGraw-Hill Education
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Leslie Moeller, Edward Landry ISBN: 9780071615068
Publisher: McGraw-Hill Education Publication: January 11, 2009
Imprint: McGraw-Hill Education Language: English
Author: Leslie Moeller, Edward Landry
ISBN: 9780071615068
Publisher: McGraw-Hill Education
Publication: January 11, 2009
Imprint: McGraw-Hill Education
Language: English

Each year, billions of dollars are spent on marketing endeavors. Unfortunately, the vast majority of the money disappears into thin air, and marketing executives are left wondering if any of it came back in the form of ROI. Why? Because until now there has been no proven system for measuring marketing ROI. But as budgets tighten, marketing managers are feeling the pressure to come up with quantifiable results for every dollar spent. The ability to determine marketing ROI has long been desirable; now, it is critical.

The Four Pillars of Profit-Driven Marketing is the first book to offer a practical, proven framework that helps marketers capture the metrics essential to determining ROI and use them to develop an overall marketing strategy based on accurate ROI figures. Inside, two marketing strategy executives at Booz & Company, Leslie Moeller and Edward Landry, reveal the “4 pillars of marketing," which help track ROI at every point in the ever-expanding and increasingly complex world of media platforms. You'll learn how to:

  • Understand, classify, and choose Analytics
  • Put the analytics to work with the right decision-support Systems & Tools
  • Establish Processes that integrate the analytics and tools into operations
  • Use Organizational Alignment to assure company-wide acceptance and execution of the system

To help get your marketing ROI initiative off to a strong start, the authors provide a simple six-step process you can follow, which is illustrated with a case study of the Kellogg Company.

By successfully integrating analytic firepower, decision support, processes, and people development, you will optimize your marketing dollars, better connect with customers, and watch your returns grow dramatically. Finally, the mystery of marketing ROI is solved.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Each year, billions of dollars are spent on marketing endeavors. Unfortunately, the vast majority of the money disappears into thin air, and marketing executives are left wondering if any of it came back in the form of ROI. Why? Because until now there has been no proven system for measuring marketing ROI. But as budgets tighten, marketing managers are feeling the pressure to come up with quantifiable results for every dollar spent. The ability to determine marketing ROI has long been desirable; now, it is critical.

The Four Pillars of Profit-Driven Marketing is the first book to offer a practical, proven framework that helps marketers capture the metrics essential to determining ROI and use them to develop an overall marketing strategy based on accurate ROI figures. Inside, two marketing strategy executives at Booz & Company, Leslie Moeller and Edward Landry, reveal the “4 pillars of marketing," which help track ROI at every point in the ever-expanding and increasingly complex world of media platforms. You'll learn how to:

To help get your marketing ROI initiative off to a strong start, the authors provide a simple six-step process you can follow, which is illustrated with a case study of the Kellogg Company.

By successfully integrating analytic firepower, decision support, processes, and people development, you will optimize your marketing dollars, better connect with customers, and watch your returns grow dramatically. Finally, the mystery of marketing ROI is solved.

More books from McGraw-Hill Education

Cover of the book Finance and Accounting for Nonfinancial Managers by Leslie Moeller, Edward Landry
Cover of the book Making Policy In British Higher Education 1945-2011 by Leslie Moeller, Edward Landry
Cover of the book Texas Children's Hospital Handbook of Pediatrics and Neonatology by Leslie Moeller, Edward Landry
Cover of the book Harrison's Rheumatology, 4E by Leslie Moeller, Edward Landry
Cover of the book Issues In Public Health by Leslie Moeller, Edward Landry
Cover of the book Hospital Medicine: Just The Facts by Leslie Moeller, Edward Landry
Cover of the book Design for Six Sigma, Chapter 15 - Design Optimization by Leslie Moeller, Edward Landry
Cover of the book CompTIA Storage+ Quick Review Guide by Leslie Moeller, Edward Landry
Cover of the book Lineman and Cablemans Field Manual, Second Edition by Leslie Moeller, Edward Landry
Cover of the book The Lean Strategy: Using Lean to Create Competitive Advantage, Unleash Innovation, and Deliver Sustainable Growth by Leslie Moeller, Edward Landry
Cover of the book McGraw-Hill's GMAT 2013 Edition by Leslie Moeller, Edward Landry
Cover of the book McGraw-Hill Education 3 MCAT Practice Tests, Third Edition by Leslie Moeller, Edward Landry
Cover of the book Zhu Yongxin on Education by Leslie Moeller, Edward Landry
Cover of the book Improving Primary Mathematics Teaching And Learning by Leslie Moeller, Edward Landry
Cover of the book CRCP Crystal Reports Certified Professional All-in-One by Leslie Moeller, Edward Landry
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy