The Franchisor’s Handbook

Your Duties, Responsibilities and Liabilities

Business & Finance, Career Planning & Job Hunting, Small Business, Industries & Professions
Cover of the book The Franchisor’s Handbook by John H. Pratt, Hamilton Pratt
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Author: John H. Pratt ISBN: 9781783013524
Publisher: Hamilton Pratt Publication: May 13, 2014
Imprint: Hamilton Pratt Language: English
Author: John H. Pratt
ISBN: 9781783013524
Publisher: Hamilton Pratt
Publication: May 13, 2014
Imprint: Hamilton Pratt
Language: English
This book is designed to be a practical guide for all those who have already set up a franchise business (although they may wish to skip the first two chapters) and for those who intend to do so. It is not a legal text book and so does not set out in a complete or authoritative way the law that applies to franchising. Instead its purpose is to be an accessible source of advice and best practice for those who have decided that franchising is the way forward for them and their business.

I have used my experience over more than 25 years of franchising to deal with those issues which arise in practice and which are likely to give the greatest concern to franchisors or which, in my opinion, are the most misunderstood. Some of the statements contained in this book will come as no surprise to experienced franchisors, but inevitably in some areas there is a difference of opinion as to the correct way for franchisors to act. This publication will come down firmly in favour of a particular approach - simply because 'on the one hand and on the other hand' is potentially the least helpful for busy franchisors who need firm guidance as to how to proceed. As a result I may well be likened to the lawyer in the John Grisham novel who he described as, 'often wrong but never in doubt'!

This second edition has been prepared during the worst economic downturn for over seventy years, yet the strong anecdotal evidence is that franchising is holding up very well with few franchisors and franchisees going out of business.
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
This book is designed to be a practical guide for all those who have already set up a franchise business (although they may wish to skip the first two chapters) and for those who intend to do so. It is not a legal text book and so does not set out in a complete or authoritative way the law that applies to franchising. Instead its purpose is to be an accessible source of advice and best practice for those who have decided that franchising is the way forward for them and their business.

I have used my experience over more than 25 years of franchising to deal with those issues which arise in practice and which are likely to give the greatest concern to franchisors or which, in my opinion, are the most misunderstood. Some of the statements contained in this book will come as no surprise to experienced franchisors, but inevitably in some areas there is a difference of opinion as to the correct way for franchisors to act. This publication will come down firmly in favour of a particular approach - simply because 'on the one hand and on the other hand' is potentially the least helpful for busy franchisors who need firm guidance as to how to proceed. As a result I may well be likened to the lawyer in the John Grisham novel who he described as, 'often wrong but never in doubt'!

This second edition has been prepared during the worst economic downturn for over seventy years, yet the strong anecdotal evidence is that franchising is holding up very well with few franchisors and franchisees going out of business.

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