The Fundamentals of Branding

Business & Finance, Marketing & Sales, Advertising & Promotion, Sales & Selling
Cover of the book The Fundamentals of Branding by Melissa Davis, Bloomsbury Publishing
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Melissa Davis ISBN: 9781350034617
Publisher: Bloomsbury Publishing Publication: November 2, 2017
Imprint: Bloomsbury Visual Arts Language: English
Author: Melissa Davis
ISBN: 9781350034617
Publisher: Bloomsbury Publishing
Publication: November 2, 2017
Imprint: Bloomsbury Visual Arts
Language: English

Branding is a discipline that has emerged over the last century to become a ubiquitous force in marketing. The Fundamentals of Branding offers an overview of the foundations of building, developing and maintaining brands.

It provides insight into key aspects such as targeting audiences, trends, brand structures and brand architecture, and examines the fundamental client/agency relationship. It also places branding in a global context and discusses its relation to business practice as well as other creative disciplines.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Branding is a discipline that has emerged over the last century to become a ubiquitous force in marketing. The Fundamentals of Branding offers an overview of the foundations of building, developing and maintaining brands.

It provides insight into key aspects such as targeting audiences, trends, brand structures and brand architecture, and examines the fundamental client/agency relationship. It also places branding in a global context and discusses its relation to business practice as well as other creative disciplines.

More books from Bloomsbury Publishing

Cover of the book The Cloudspotter by Melissa Davis
Cover of the book US Army Paratrooper in the Pacific Theater 1943–45 by Melissa Davis
Cover of the book Geographers by Melissa Davis
Cover of the book Konflikt ’47 by Melissa Davis
Cover of the book Universal Carrier 1936–48 by Melissa Davis
Cover of the book Our Lot by Melissa Davis
Cover of the book Sceptics of Islam by Melissa Davis
Cover of the book Mangoes and Quince by Melissa Davis
Cover of the book The Thames 1813 by Melissa Davis
Cover of the book The Cyrus Cylinder by Melissa Davis
Cover of the book Sabbath Rest as Vocation by Melissa Davis
Cover of the book The Anatomy of Bloom by Melissa Davis
Cover of the book Uncle Gobb And The Green Heads by Melissa Davis
Cover of the book Reverberations of Nazi Violence in Germany and Beyond by Melissa Davis
Cover of the book Megan 3 by Melissa Davis
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy