The Fundamentals of Branding

Business & Finance, Marketing & Sales, Advertising & Promotion, Sales & Selling
Cover of the book The Fundamentals of Branding by Melissa Davis, Bloomsbury Publishing
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Melissa Davis ISBN: 9781350034617
Publisher: Bloomsbury Publishing Publication: November 2, 2017
Imprint: Bloomsbury Visual Arts Language: English
Author: Melissa Davis
ISBN: 9781350034617
Publisher: Bloomsbury Publishing
Publication: November 2, 2017
Imprint: Bloomsbury Visual Arts
Language: English

Branding is a discipline that has emerged over the last century to become a ubiquitous force in marketing. The Fundamentals of Branding offers an overview of the foundations of building, developing and maintaining brands.

It provides insight into key aspects such as targeting audiences, trends, brand structures and brand architecture, and examines the fundamental client/agency relationship. It also places branding in a global context and discusses its relation to business practice as well as other creative disciplines.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Branding is a discipline that has emerged over the last century to become a ubiquitous force in marketing. The Fundamentals of Branding offers an overview of the foundations of building, developing and maintaining brands.

It provides insight into key aspects such as targeting audiences, trends, brand structures and brand architecture, and examines the fundamental client/agency relationship. It also places branding in a global context and discusses its relation to business practice as well as other creative disciplines.

More books from Bloomsbury Publishing

Cover of the book The Unknown Soldier by Melissa Davis
Cover of the book Carnal Aesthetics by Melissa Davis
Cover of the book Taj Mahal by Melissa Davis
Cover of the book The Clean Collection: Plays and Poems by Melissa Davis
Cover of the book DIG WWII by Melissa Davis
Cover of the book A World of My Own by Melissa Davis
Cover of the book The Second World War and the 'Other British Isles' by Melissa Davis
Cover of the book Sleep in Peace by Melissa Davis
Cover of the book Paradise Red by Melissa Davis
Cover of the book Warship 2018 by Melissa Davis
Cover of the book The Hague Child Abduction Convention by Melissa Davis
Cover of the book Let's Talk About Love by Melissa Davis
Cover of the book Toward an Inclusive Creative Writing by Melissa Davis
Cover of the book Sophocles Plays: 1 by Melissa Davis
Cover of the book Globalization by Melissa Davis
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy