The Fundamentals of Branding

Business & Finance, Marketing & Sales, Advertising & Promotion, Sales & Selling
Cover of the book The Fundamentals of Branding by Melissa Davis, Bloomsbury Publishing
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Author: Melissa Davis ISBN: 9781350034617
Publisher: Bloomsbury Publishing Publication: November 2, 2017
Imprint: Bloomsbury Visual Arts Language: English
Author: Melissa Davis
ISBN: 9781350034617
Publisher: Bloomsbury Publishing
Publication: November 2, 2017
Imprint: Bloomsbury Visual Arts
Language: English

Branding is a discipline that has emerged over the last century to become a ubiquitous force in marketing. The Fundamentals of Branding offers an overview of the foundations of building, developing and maintaining brands.

It provides insight into key aspects such as targeting audiences, trends, brand structures and brand architecture, and examines the fundamental client/agency relationship. It also places branding in a global context and discusses its relation to business practice as well as other creative disciplines.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Branding is a discipline that has emerged over the last century to become a ubiquitous force in marketing. The Fundamentals of Branding offers an overview of the foundations of building, developing and maintaining brands.

It provides insight into key aspects such as targeting audiences, trends, brand structures and brand architecture, and examines the fundamental client/agency relationship. It also places branding in a global context and discusses its relation to business practice as well as other creative disciplines.

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