The Fundamentals of Design Management
Nonfiction, Art & Architecture, General Art, Reference, Graphic Art & Design, General Design, Business & Finance
| Author: | Kathryn Best | ISBN: | 9781350034570 |
| Publisher: | Bloomsbury Publishing | Publication: | November 2, 2017 |
| Imprint: | Bloomsbury Visual Arts | Language: | English |
| Author: | Kathryn Best |
| ISBN: | 9781350034570 |
| Publisher: | Bloomsbury Publishing |
| Publication: | November 2, 2017 |
| Imprint: | Bloomsbury Visual Arts |
| Language: | English |
The book explicitly places the principles and processes of design within the context of a business or enterprise, explaining how design management can relate to the cultural, environmental, political and social impact of an enterprise. It emphasises the inter-disciplinary nature of design management, and as such is of relevance to students of a number of disciplines: from art and design to business, marketing or media.
The Fundamentals of Design Management is supported throughout by a range of interviews and case studies, taken from design practitioners and industry experts.
The book explicitly places the principles and processes of design within the context of a business or enterprise, explaining how design management can relate to the cultural, environmental, political and social impact of an enterprise. It emphasises the inter-disciplinary nature of design management, and as such is of relevance to students of a number of disciplines: from art and design to business, marketing or media.
The Fundamentals of Design Management is supported throughout by a range of interviews and case studies, taken from design practitioners and industry experts.
