The Fundamentals of Marketing

Business & Finance, Marketing & Sales, Sales & Selling
Cover of the book The Fundamentals of Marketing by Mr Edward Russell, Bloomsbury Publishing
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Author: Mr Edward Russell ISBN: 9781350034624
Publisher: Bloomsbury Publishing Publication: November 2, 2017
Imprint: Bloomsbury Visual Arts Language: English
Author: Mr Edward Russell
ISBN: 9781350034624
Publisher: Bloomsbury Publishing
Publication: November 2, 2017
Imprint: Bloomsbury Visual Arts
Language: English

This book describes how marketing organizations successfully move from product concept to the creation of a successful brand, and explains the key tools used to develop branding. It introduces selling theories and the principles of consumer behaviour, and documents the creation and development of brands using real-world examples. It goes on to explain strategic pricing, methods of distribution, market research, strategic thinking and the promotion of these brands through advertising.

The Fundamentals of Marketing is fully illustrated with up-to-the-minute examples and case studies, including Amazon, Bling H20 and Tap'd NY, Petstages, Red Bull and Wal-Mart.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This book describes how marketing organizations successfully move from product concept to the creation of a successful brand, and explains the key tools used to develop branding. It introduces selling theories and the principles of consumer behaviour, and documents the creation and development of brands using real-world examples. It goes on to explain strategic pricing, methods of distribution, market research, strategic thinking and the promotion of these brands through advertising.

The Fundamentals of Marketing is fully illustrated with up-to-the-minute examples and case studies, including Amazon, Bling H20 and Tap'd NY, Petstages, Red Bull and Wal-Mart.

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