The Future of Competition

Co-Creating Unique Value With Customers

Business & Finance, Economics, Planning & Forecasting
Cover of the book The Future of Competition by Venkat Ramaswamy, C. K. Prahalad, Harvard Business Review Press
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Venkat Ramaswamy, C. K. Prahalad ISBN: 9781422160749
Publisher: Harvard Business Review Press Publication: February 18, 2004
Imprint: Harvard Business Review Press Language: English
Author: Venkat Ramaswamy, C. K. Prahalad
ISBN: 9781422160749
Publisher: Harvard Business Review Press
Publication: February 18, 2004
Imprint: Harvard Business Review Press
Language: English

In this visionary book, C. K. Prahalad and Venkat Ramaswamy explore why, despite unbounded opportunities for innovation, companies still can't satisfy customers and sustain profitable growth. The explanation for this apparent paradox lies in recognizing the structural changes brought about by the convergence of industries and technologies; ubiquitous connectivity and globalization; and, as a consequence, the evolving role of the consumer from passive recipient to active co-creator of value. Managers need a new framework for value creation. Increasingly, individual customers interact with a network of firms and consumer communities to co-create value. No longer can firms autonomously create value. Neither is value embedded in products and services per se. Products are but an artifact around which compelling individual experiences are created. As a result, the focus of innovation will shift from products and services to experience environments that individuals can interact with to co-construct their own experiences. These personalized co-creation experiences are the source of unique value for consumers and companies alike.

In this emerging opportunity space, companies must build new strategic capital-a new theory on how to compete. This book presents a detailed view of the new functional, organizational, infrastructure, and governance capabilities that will be required for competing on experiences and co-creating unique value.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

In this visionary book, C. K. Prahalad and Venkat Ramaswamy explore why, despite unbounded opportunities for innovation, companies still can't satisfy customers and sustain profitable growth. The explanation for this apparent paradox lies in recognizing the structural changes brought about by the convergence of industries and technologies; ubiquitous connectivity and globalization; and, as a consequence, the evolving role of the consumer from passive recipient to active co-creator of value. Managers need a new framework for value creation. Increasingly, individual customers interact with a network of firms and consumer communities to co-create value. No longer can firms autonomously create value. Neither is value embedded in products and services per se. Products are but an artifact around which compelling individual experiences are created. As a result, the focus of innovation will shift from products and services to experience environments that individuals can interact with to co-construct their own experiences. These personalized co-creation experiences are the source of unique value for consumers and companies alike.

In this emerging opportunity space, companies must build new strategic capital-a new theory on how to compete. This book presents a detailed view of the new functional, organizational, infrastructure, and governance capabilities that will be required for competing on experiences and co-creating unique value.

More books from Harvard Business Review Press

Cover of the book Beyond HR by Venkat Ramaswamy, C. K. Prahalad
Cover of the book Teaching Smart People How to Learn by Venkat Ramaswamy, C. K. Prahalad
Cover of the book HBR's 10 Must Reads on Business Model Innovation (with featured article "Reinventing Your Business Model" by Mark W. Johnson, Clayton M. Christensen, and Henning Kagermann) by Venkat Ramaswamy, C. K. Prahalad
Cover of the book Disruptive Innovation: The Christensen Collection (The Innovator's Dilemma, The Innovator's Solution, The Innovator's DNA, and Harvard Business Review article "How Will You Measure Your Life?") (4 Items) by Venkat Ramaswamy, C. K. Prahalad
Cover of the book HBR's 10 Must Reads on AI, Analytics, and the New Machine Age (with bonus article "Why Every Company Needs an Augmented Reality Strategy" by Michael E. Porter and James E. Heppelmann) by Venkat Ramaswamy, C. K. Prahalad
Cover of the book The Knowing-Doing Gap by Venkat Ramaswamy, C. K. Prahalad
Cover of the book HBR Guide to Making Every Meeting Matter (HBR Guide Series) by Venkat Ramaswamy, C. K. Prahalad
Cover of the book Focus (HBR Emotional Intelligence Series) by Venkat Ramaswamy, C. K. Prahalad
Cover of the book What I Didn't Learn in Business School by Venkat Ramaswamy, C. K. Prahalad
Cover of the book Project Management for Profit by Venkat Ramaswamy, C. K. Prahalad
Cover of the book How Will You Measure Your Life? (Harvard Business Review Classics) by Venkat Ramaswamy, C. K. Prahalad
Cover of the book Purpose, Meaning, and Passion (HBR Emotional Intelligence Series) by Venkat Ramaswamy, C. K. Prahalad
Cover of the book Nine Lies About Work by Venkat Ramaswamy, C. K. Prahalad
Cover of the book Think Twice by Venkat Ramaswamy, C. K. Prahalad
Cover of the book Time, Talent, Energy by Venkat Ramaswamy, C. K. Prahalad
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy