The Future of Global Business

A Reader

Business & Finance, Marketing & Sales, International, Sales & Selling
Cover of the book The Future of Global Business by , Taylor and Francis
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Author: ISBN: 9781135967277
Publisher: Taylor and Francis Publication: May 27, 2011
Imprint: Routledge Language: English
Author:
ISBN: 9781135967277
Publisher: Taylor and Francis
Publication: May 27, 2011
Imprint: Routledge
Language: English

In the fast-paced world of global business, success is marked by the ability to stay on top of currents events, to recognize new trends, and to react quickly to change. This book offers contributions by global marketing authorities to help you understand this rapidly changing international environment and respond to opportunities and perils. 

Editors Michael R. Czinkota and Ilkka A. Ronkainen use their years of experience in policy, business, and academia to provide these readings noted for their currency, relevancy, and scholarly depth.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

In the fast-paced world of global business, success is marked by the ability to stay on top of currents events, to recognize new trends, and to react quickly to change. This book offers contributions by global marketing authorities to help you understand this rapidly changing international environment and respond to opportunities and perils. 

Editors Michael R. Czinkota and Ilkka A. Ronkainen use their years of experience in policy, business, and academia to provide these readings noted for their currency, relevancy, and scholarly depth.

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