| Author: | M. Morley | ISBN: | 9780230239456 |
| Publisher: | Palgrave Macmillan UK | Publication: | January 12, 2016 |
| Imprint: | Palgrave Macmillan | Language: | English |
| Author: | M. Morley |
| ISBN: | 9780230239456 |
| Publisher: | Palgrave Macmillan UK |
| Publication: | January 12, 2016 |
| Imprint: | Palgrave Macmillan |
| Language: | English |
The corporate brand can be considered as the definition of the company. This book by a leading practitioner explores the connections between corporate brands, corporate reputation, relationships, perceptions and image and shows how reputation can be enhanced and corporate brand equity strengthened over the long term.
The corporate brand can be considered as the definition of the company. This book by a leading practitioner explores the connections between corporate brands, corporate reputation, relationships, perceptions and image and shows how reputation can be enhanced and corporate brand equity strengthened over the long term.
