The Global Manager
Contemporary Issues and Corporate Responses
Business & Finance, Economics, International Economics
| Author: | Otto Lerbinger | ISBN: | 9781137310552 |
| Publisher: | Macmillan Education UK | Publication: | October 1, 2013 |
| Imprint: | Red Globe Press | Language: | English |
| Author: | Otto Lerbinger |
| ISBN: | 9781137310552 |
| Publisher: | Macmillan Education UK |
| Publication: | October 1, 2013 |
| Imprint: | Red Globe Press |
| Language: | English |
It examines the context in which multi-national companies operate and how the key players interact with each other and with the external business environment. It takes an issues based approach that explores contemporary issues that impact global business activity and examines the managerial responses to those issues. An excellent course text.
It examines the context in which multi-national companies operate and how the key players interact with each other and with the external business environment. It takes an issues based approach that explores contemporary issues that impact global business activity and examines the managerial responses to those issues. An excellent course text.
