The Great Silent Majority

Nixon's 1969 Speech on Vietnamization

Nonfiction, Reference & Language, Language Arts, Public Speaking, Rhetoric, Communication, Social & Cultural Studies, Political Science, Government
Cover of the book The Great Silent Majority by Karlyn Kohrs Campbell, Texas A&M University Press
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Author: Karlyn Kohrs Campbell ISBN: 9781623491444
Publisher: Texas A&M University Press Publication: March 27, 2014
Imprint: Texas A&M University Press Language: English
Author: Karlyn Kohrs Campbell
ISBN: 9781623491444
Publisher: Texas A&M University Press
Publication: March 27, 2014
Imprint: Texas A&M University Press
Language: English

In his televised and widely watched speech to the nation on November 3, 1969, Pres. Richard M. Nixon introduced a phrase—“silent majority”—and a policy—Vietnamization of the war effort—that echo down to the present day. Nixon’s appearance on this night framed the terms in which much of the subsequent civil conflict and military strategy would be understood.

Rhetorical scholar Karlyn Kohrs Campbell analyzes this critically important speech in light of the historical context and its centrality to three other speeches–two earlier and one the following spring, when the announcement of the US invasion of Cambodia brought a far different response. She also sheds light on a discourse that generated much heat in a nation already seriously divided in its support of the war in Vietnam.

The first single volume dedicated to this speech, this addition to the distinguished Library of Presidential Rhetoric provides the speech text, a summary of its context, its rhetorical elements, and the disciplinary analyses that have developed.

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In his televised and widely watched speech to the nation on November 3, 1969, Pres. Richard M. Nixon introduced a phrase—“silent majority”—and a policy—Vietnamization of the war effort—that echo down to the present day. Nixon’s appearance on this night framed the terms in which much of the subsequent civil conflict and military strategy would be understood.

Rhetorical scholar Karlyn Kohrs Campbell analyzes this critically important speech in light of the historical context and its centrality to three other speeches–two earlier and one the following spring, when the announcement of the US invasion of Cambodia brought a far different response. She also sheds light on a discourse that generated much heat in a nation already seriously divided in its support of the war in Vietnam.

The first single volume dedicated to this speech, this addition to the distinguished Library of Presidential Rhetoric provides the speech text, a summary of its context, its rhetorical elements, and the disciplinary analyses that have developed.

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