The Growth Drivers
The Definitive Guide to Transforming Marketing Capabilities
Business & Finance, Marketing & Sales
| Author: | Andy Bird, Mhairi McEwan | ISBN: | 9781119961192 |
| Publisher: | Wiley | Publication: | November 9, 2011 |
| Imprint: | Wiley | Language: | English |
| Author: | Andy Bird, Mhairi McEwan |
| ISBN: | 9781119961192 |
| Publisher: | Wiley |
| Publication: | November 9, 2011 |
| Imprint: | Wiley |
| Language: | English |
The Growth Drivers is a practical guide to building marketing capabilities. It explains why it is critical that organizations invest in the capabilities needed to excel at customer-centric marketing to drive growth. The authors explain what world-class marketing means in practice and reveal the power of strategic marketing as a dynamic propeller of growth. Each chapter includes a summary, a separate in-depth case study, a range of illustrative real-life examples and some practical tools based on the work of leading practitioners in this pioneering field, as well as relevant diagrams and pictures.
The Growth Drivers is a practical guide to building marketing capabilities. It explains why it is critical that organizations invest in the capabilities needed to excel at customer-centric marketing to drive growth. The authors explain what world-class marketing means in practice and reveal the power of strategic marketing as a dynamic propeller of growth. Each chapter includes a summary, a separate in-depth case study, a range of illustrative real-life examples and some practical tools based on the work of leading practitioners in this pioneering field, as well as relevant diagrams and pictures.
