The Handbook of Communication and Corporate Reputation
Nonfiction, Social & Cultural Studies, Social Science
| Author: | ISBN: | 9781118335499 | |
| Publisher: | Wiley | Publication: | April 10, 2015 |
| Imprint: | Wiley-Blackwell | Language: | English |
| Author: | |
| ISBN: | 9781118335499 |
| Publisher: | Wiley |
| Publication: | April 10, 2015 |
| Imprint: | Wiley-Blackwell |
| Language: | English |
With the latest insights from the world of communication studies into the nature of corporate reputation, this new addition to Wiley-Blackwell’s series of handbooks on communication and media reflects the growing visibility of large businesses’ ethical profiles, and tracks the benefits that positive public attitudes can bring.
- Serves as the definitive research collection for a fast-growing field featuring contributions by key international scholars
- Brings together state-of-the-art communication studies insights on corporate reputation
- Identifies and addresses the lacunae in the research literature
- Applies new theoretical frameworks to corporate reputation
With the latest insights from the world of communication studies into the nature of corporate reputation, this new addition to Wiley-Blackwell’s series of handbooks on communication and media reflects the growing visibility of large businesses’ ethical profiles, and tracks the benefits that positive public attitudes can bring.
- Serves as the definitive research collection for a fast-growing field featuring contributions by key international scholars
- Brings together state-of-the-art communication studies insights on corporate reputation
- Identifies and addresses the lacunae in the research literature
- Applies new theoretical frameworks to corporate reputation
