The Handbook of Global User Research

Nonfiction, Computers, General Computing
Cover of the book The Handbook of Global User Research by Robert Schumacher, Elsevier Science
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Robert Schumacher ISBN: 9780080889726
Publisher: Elsevier Science Publication: September 30, 2009
Imprint: Morgan Kaufmann Language: English
Author: Robert Schumacher
ISBN: 9780080889726
Publisher: Elsevier Science
Publication: September 30, 2009
Imprint: Morgan Kaufmann
Language: English

User research is global – yet despite its pervasiveness, practitioners are not all well equipped to work globally. What may have worked in Nigeria may not be accepted in Russia, may be done differently in Brazil, may partly work in China, and may completely fail in Kuwait. And what often goes less noticed, but can be equally vexing are technical, logistical and planning issues such as hiring qualified translators, payment procedures, travel issues, setting up facilities and finding test participants.

The Handbook of Global User Research is the first book to focus on global user research. The book collects insight from UX professionals from nine countries and, following a typical project timeline, presents practical insights into the preparation, fieldwork, analysis and reporting, and overall project management for global user research projects. Any user experience professional that works on global projects -- including those new to the field, UX veterans who need information on this expanding aspect of user research, and students -- will need this book to do their job effectively.

*Presents the definitive collection of hard won lessons from user research professionals around the world *Includes real-world examples of global user research challenges and provides approaches to these issues *Contains anecdotes and hard-won from the field that illustrate actionable tactics for practitioners

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

User research is global – yet despite its pervasiveness, practitioners are not all well equipped to work globally. What may have worked in Nigeria may not be accepted in Russia, may be done differently in Brazil, may partly work in China, and may completely fail in Kuwait. And what often goes less noticed, but can be equally vexing are technical, logistical and planning issues such as hiring qualified translators, payment procedures, travel issues, setting up facilities and finding test participants.

The Handbook of Global User Research is the first book to focus on global user research. The book collects insight from UX professionals from nine countries and, following a typical project timeline, presents practical insights into the preparation, fieldwork, analysis and reporting, and overall project management for global user research projects. Any user experience professional that works on global projects -- including those new to the field, UX veterans who need information on this expanding aspect of user research, and students -- will need this book to do their job effectively.

*Presents the definitive collection of hard won lessons from user research professionals around the world *Includes real-world examples of global user research challenges and provides approaches to these issues *Contains anecdotes and hard-won from the field that illustrate actionable tactics for practitioners

More books from Elsevier Science

Cover of the book Radiochemistry and Nuclear Chemistry by Robert Schumacher
Cover of the book Graphene by Robert Schumacher
Cover of the book Apoptosis by Robert Schumacher
Cover of the book Nuclear Nonproliferation by Robert Schumacher
Cover of the book Business Continuity and Disaster Recovery Planning for IT Professionals by Robert Schumacher
Cover of the book Classical and Quantum Information by Robert Schumacher
Cover of the book Urban Myths about Learning and Education by Robert Schumacher
Cover of the book Understanding the Rheology of Concrete by Robert Schumacher
Cover of the book Databook of Adhesion Promoters by Robert Schumacher
Cover of the book Healthcare Emergency Incident Management Operations Guide by Robert Schumacher
Cover of the book Shape Memory and Superelastic Alloys by Robert Schumacher
Cover of the book The Toxicity of Plutonium, Americium and Curium by Robert Schumacher
Cover of the book Molecular Systematics of Fishes by Robert Schumacher
Cover of the book Operation of Distributed Energy Resources in Smart Distribution Networks by Robert Schumacher
Cover of the book Neutron Scattering – Applications in Biology, Chemistry, and Materials Science by Robert Schumacher
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy