The Handbook of Managing and Marketing Tourism Experiences

Business & Finance, Industries & Professions, Hospitality, Tourism & Travel
Cover of the book The Handbook of Managing and Marketing Tourism Experiences by Marios Sotiriadis, Dogan Gursoy, Emerald Group Publishing Limited
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Author: Marios Sotiriadis, Dogan Gursoy ISBN: 9781786352897
Publisher: Emerald Group Publishing Limited Publication: November 9, 2016
Imprint: Emerald Group Publishing Limited Language: English
Author: Marios Sotiriadis, Dogan Gursoy
ISBN: 9781786352897
Publisher: Emerald Group Publishing Limited
Publication: November 9, 2016
Imprint: Emerald Group Publishing Limited
Language: English

The planning, design, management and marketing of experiences for tourism markets is a major challenge for tourism destinations and providers in a globalized and highly competitive market. This book bridges the gap in contemporary literature by carefully examining the management and marketing of tourism experiences. 

It has the following specific objectives: first to analyse the main issues and challenges related to tourism experience management and marketing; second, to present and discuss adequate analytical frameworks and tools; third to explore the adoption and implementation of approaches to managing and marketing experiences in various tourism contexts and industries; and finally to present and discuss case studies illustrating approaches adopted, methods implemented and best practices in addressing related issues. The book concludes by providing strategic management and marketing implications and recommendations for tourism businesses and destinations to enable them to successfully create, manage, market and evaluate tourism experiences.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The planning, design, management and marketing of experiences for tourism markets is a major challenge for tourism destinations and providers in a globalized and highly competitive market. This book bridges the gap in contemporary literature by carefully examining the management and marketing of tourism experiences. 

It has the following specific objectives: first to analyse the main issues and challenges related to tourism experience management and marketing; second, to present and discuss adequate analytical frameworks and tools; third to explore the adoption and implementation of approaches to managing and marketing experiences in various tourism contexts and industries; and finally to present and discuss case studies illustrating approaches adopted, methods implemented and best practices in addressing related issues. The book concludes by providing strategic management and marketing implications and recommendations for tourism businesses and destinations to enable them to successfully create, manage, market and evaluate tourism experiences.

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