The Handbook of Media Audiences

Nonfiction, Social & Cultural Studies, Social Science
Cover of the book The Handbook of Media Audiences by , Wiley
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9781444340501
Publisher: Wiley Publication: March 21, 2011
Imprint: Wiley-Blackwell Language: English
Author:
ISBN: 9781444340501
Publisher: Wiley
Publication: March 21, 2011
Imprint: Wiley-Blackwell
Language: English

This handbook offers a comprehensive overview of the complexity and diversity of audience studies in the advent of digital media.

  • Details the study of audiences and how it is changing in relation to digital media
  • Recognizes and appreciates valuable traditional approaches and identifies how they can be applied to, and evolve with, the changing media world
  • Offers diverse perspectives from which being an audience, theorizing audiences, researching audiences, and doing audience research are approached today
  • Argues that the field works best by identifying particular 'audience problems' and applying the best theories and research methods available to solving them
  • Includes contributions from some of the most outstanding international scholars in the field
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This handbook offers a comprehensive overview of the complexity and diversity of audience studies in the advent of digital media.

More books from Wiley

Cover of the book Analysis and Synthesis of Fault-Tolerant Control Systems by
Cover of the book Cinema by
Cover of the book Paediatric Handbook by
Cover of the book Baugruben by
Cover of the book Context by
Cover of the book Gestalt Therapy Around the World by
Cover of the book The Marketing Agency Blueprint by
Cover of the book The World's Christians by
Cover of the book Tutorials in Chemoinformatics by
Cover of the book Seasonal Stock Market Trends by
Cover of the book The End of Fundraising by
Cover of the book Office 2016 For Seniors For Dummies by
Cover of the book Monitoring and Intervention for the Critically Ill Small Animal by
Cover of the book Convection Heat Transfer by
Cover of the book Equine Genomics by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy