The Handbook of Mobile Market Research

Tools and Techniques for Market Researchers

Business & Finance, Marketing & Sales, Research
Cover of the book The Handbook of Mobile Market Research by Ray Poynter, Navin Williams, Sue York, Wiley
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Ray Poynter, Navin Williams, Sue York ISBN: 9781118935774
Publisher: Wiley Publication: August 12, 2014
Imprint: Wiley Language: English
Author: Ray Poynter, Navin Williams, Sue York
ISBN: 9781118935774
Publisher: Wiley
Publication: August 12, 2014
Imprint: Wiley
Language: English

The premier guide to mobile market research

The Handbook of Mobile Market Research is the first guide to focus exclusively on the use of mobile technology in market research. From a global perspective, more people own mobile phones than landlines or computers, and most people have their mobile phones with them at all times—along with their tablets, smartwatches, media players, and navigation devices. The continuous surge of mobile innovation provides unprecedented access to real-time consumer behaviour. Mobile market research allows users to reach more people, engage more people, and collect more valuable data as respondents are free to engage at their own pace, on their own time.

Industry forerunners Ray Poynter, Navin Williams, and Sue York employ decades of study to examine the present and future state of mobile market research, as well as the advantages and disadvantages of various approaches. This book contains clear, comprehensive knowledge for those who implement, utilise, and study the field. Readers will learn:

  • The characteristics, scope, and importance of mobile market research
  • Purposes and effects of principal tools like brand tracking, ad testing, customer satisfaction research, and research technology
  • How mobile devices are used for qualitative and quantitative research by way of online focus groups, online discussions, mobile diaries, mobile ethnographies, and mobile surveys
  • Aspects and implications of mobile computer interviews, mobile phone interviews, mixed-mode research, international mobile research, and research using passive data, panels, lists, and communities
  • The significance of the mobile ecosystem, market research ethics, and research on research

Designed to be accessible and helpful for beginners and advanced users alike, The Handbook of Mobile Market Research is an extensive guide to one of the most promising, dynamic methods of data collection.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The premier guide to mobile market research

The Handbook of Mobile Market Research is the first guide to focus exclusively on the use of mobile technology in market research. From a global perspective, more people own mobile phones than landlines or computers, and most people have their mobile phones with them at all times—along with their tablets, smartwatches, media players, and navigation devices. The continuous surge of mobile innovation provides unprecedented access to real-time consumer behaviour. Mobile market research allows users to reach more people, engage more people, and collect more valuable data as respondents are free to engage at their own pace, on their own time.

Industry forerunners Ray Poynter, Navin Williams, and Sue York employ decades of study to examine the present and future state of mobile market research, as well as the advantages and disadvantages of various approaches. This book contains clear, comprehensive knowledge for those who implement, utilise, and study the field. Readers will learn:

Designed to be accessible and helpful for beginners and advanced users alike, The Handbook of Mobile Market Research is an extensive guide to one of the most promising, dynamic methods of data collection.

More books from Wiley

Cover of the book Market Indicators by Ray Poynter, Navin Williams, Sue York
Cover of the book Statistik für Wirtschafts- und Sozialwissenschaftler by Ray Poynter, Navin Williams, Sue York
Cover of the book The Blackwell Companion to The Problem of Evil by Ray Poynter, Navin Williams, Sue York
Cover of the book Pricing on Purpose by Ray Poynter, Navin Williams, Sue York
Cover of the book Introduction to Linear Regression Analysis by Ray Poynter, Navin Williams, Sue York
Cover of the book Theory of Elasticity and Stress Concentration by Ray Poynter, Navin Williams, Sue York
Cover of the book PHR / SPHR Exam For Dummies by Ray Poynter, Navin Williams, Sue York
Cover of the book A Companion to Women in the Ancient World by Ray Poynter, Navin Williams, Sue York
Cover of the book Sample Size Determination and Power by Ray Poynter, Navin Williams, Sue York
Cover of the book Renewable Energy and Energy Efficiency by Ray Poynter, Navin Williams, Sue York
Cover of the book Particle Adhesion and Removal by Ray Poynter, Navin Williams, Sue York
Cover of the book Professional Node.js by Ray Poynter, Navin Williams, Sue York
Cover of the book Financial Derivative and Energy Market Valuation by Ray Poynter, Navin Williams, Sue York
Cover of the book Managing Credit Risk by Ray Poynter, Navin Williams, Sue York
Cover of the book Exercise Therapy in the Management of Musculoskeletal Disorders by Ray Poynter, Navin Williams, Sue York
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy