The Handbook of Slogans

The world’s most popular slogans and the stories behind them

Business & Finance, Marketing & Sales, Sales & Selling
Cover of the book The Handbook of Slogans by Lionel Salem, Crimson Publishing
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Author: Lionel Salem ISBN: 9781780591988
Publisher: Crimson Publishing Publication: September 7, 2012
Imprint: Crimson Publishing Language: English
Author: Lionel Salem
ISBN: 9781780591988
Publisher: Crimson Publishing
Publication: September 7, 2012
Imprint: Crimson Publishing
Language: English

Every Little Helps...Just Do It...Life's Good

The ultimate guide to the world's greatest slogans.

Renowned research scientist and former Harvard Visiting Professor Lionel Salem's comprehensive handbook details the most successful - and some of the most forgettable - slogans used by the world's top brands.

Featuring a unique star system rating the slogans, and easy to search by industry or company name, The Handbook of Slogans will show you:

  • What makes a memorable slogan
  • The most successful examples in your own industry
  • The stories behind the best-known slogans of over 60 companies
  • A directory of a further 2,500 slogans

The Handbook of Slogans is an essential reference tool for everyone working in or studying marketing.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Every Little Helps...Just Do It...Life's Good

The ultimate guide to the world's greatest slogans.

Renowned research scientist and former Harvard Visiting Professor Lionel Salem's comprehensive handbook details the most successful - and some of the most forgettable - slogans used by the world's top brands.

Featuring a unique star system rating the slogans, and easy to search by industry or company name, The Handbook of Slogans will show you:

The Handbook of Slogans is an essential reference tool for everyone working in or studying marketing.

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