The Ideological Octopus

An Exploration of Television and its Audience

Nonfiction, Social & Cultural Studies, Social Science
Cover of the book The Ideological Octopus by Justin Lewis, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Justin Lewis ISBN: 9781135042806
Publisher: Taylor and Francis Publication: June 19, 2013
Imprint: Routledge Language: English
Author: Justin Lewis
ISBN: 9781135042806
Publisher: Taylor and Francis
Publication: June 19, 2013
Imprint: Routledge
Language: English

Originally published in 1991, this introduction to studying the television audience discusses developments in semiology and cultural studies and their contribution to our understanding of the power of television.

How, in the most precise and intricate sense, does television influence the way we think about the world? What ideological role does it play in contemporary culture? Does TV control us or do we control it? This insightful book assesses the progress in responding to these questions and offers some answers of its own. In the 1980s, with the emergence of semiology and cultural studies in particular, there were a number of significant theoretical developments in our understanding of television's power of which this book provides an overview while also incorporating traditional approaches. It suggests that television influences us ambiguously and unpredictably, depending upon who we are and how we think. Ambiguity does not blunt television's power, it simply diversifies it into a very modern kind of omnipotence. Employing two major qualitative audience studies, this impressive study illustrates its argument with findings that are both unexpected and disturbing.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Originally published in 1991, this introduction to studying the television audience discusses developments in semiology and cultural studies and their contribution to our understanding of the power of television.

How, in the most precise and intricate sense, does television influence the way we think about the world? What ideological role does it play in contemporary culture? Does TV control us or do we control it? This insightful book assesses the progress in responding to these questions and offers some answers of its own. In the 1980s, with the emergence of semiology and cultural studies in particular, there were a number of significant theoretical developments in our understanding of television's power of which this book provides an overview while also incorporating traditional approaches. It suggests that television influences us ambiguously and unpredictably, depending upon who we are and how we think. Ambiguity does not blunt television's power, it simply diversifies it into a very modern kind of omnipotence. Employing two major qualitative audience studies, this impressive study illustrates its argument with findings that are both unexpected and disturbing.

More books from Taylor and Francis

Cover of the book The United States and Central America by Justin Lewis
Cover of the book Ashgate Critical Essays on Early English Lexicographers by Justin Lewis
Cover of the book The Longman Companion to the Conservative Party by Justin Lewis
Cover of the book The Monetary Value of Time by Justin Lewis
Cover of the book Teaching and Learning in Further Education by Justin Lewis
Cover of the book Handbook of Organizational Performance by Justin Lewis
Cover of the book Young People's Perspectives on Education, Training and Employment by Justin Lewis
Cover of the book Introduction to Psychotherapy by Justin Lewis
Cover of the book Educating for Justice by Justin Lewis
Cover of the book Barth's Theology of Interpretation by Justin Lewis
Cover of the book Singing Poets by Justin Lewis
Cover of the book Gandhi by Justin Lewis
Cover of the book Enterprising Youth by Justin Lewis
Cover of the book Tomorrow's Schools by Justin Lewis
Cover of the book Structuring Mass Higher Education by Justin Lewis
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy