The Impossible Advantage

Winning the Competitive Game by Changing the Rules

Business & Finance, Marketing & Sales, Sales & Selling
Cover of the book The Impossible Advantage by Wolfram Wördemann, Andreas Buchholz, Ned Wiley, Wiley
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Author: Wolfram Wördemann, Andreas Buchholz, Ned Wiley ISBN: 9780470711699
Publisher: Wiley Publication: March 18, 2010
Imprint: Wiley Language: English
Author: Wolfram Wördemann, Andreas Buchholz, Ned Wiley
ISBN: 9780470711699
Publisher: Wiley
Publication: March 18, 2010
Imprint: Wiley
Language: English

Conventional business strategies tell you that differentiation, the right positioning, and defining your superior edge will turn you into the ‘best player’ in your market – but this is wrong. The Impossible Advantage reveals that success can be achieved by changing the market in which you operate, rather than trying to beat the competition. The authors illustrate that the biggest, most spectacular and groundbreaking business success stories feature companies that make the rules – instead of just following them. The best companies seem to know how to break, change, or reinvent the rules of the market that everyone else follows.

This book:

  • Will help you to break through to an entirely new level of thinking: winning the game by changing the rules in your own favour.
  • Explains that you don’t need a technological breakthrough, product innovation or a massive marketing budget to change the rules of the competition.
  • Shows you that you can become a ′game changer′ and gain a seemingly ‘impossible’ advantage even over far larger competitors, no matter how large your market or how small your segment is.
  • Introduces you to four compelling ‘Game Changing Strategies’ that work for managers from any industry or business sector.

For more information on The Impossible Advantage, go to the official website: http://www.impossible-advantage.com

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Conventional business strategies tell you that differentiation, the right positioning, and defining your superior edge will turn you into the ‘best player’ in your market – but this is wrong. The Impossible Advantage reveals that success can be achieved by changing the market in which you operate, rather than trying to beat the competition. The authors illustrate that the biggest, most spectacular and groundbreaking business success stories feature companies that make the rules – instead of just following them. The best companies seem to know how to break, change, or reinvent the rules of the market that everyone else follows.

This book:

For more information on The Impossible Advantage, go to the official website: http://www.impossible-advantage.com

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