The Innovation Zone

How Great Companies Re-Innovate for Amazing Success

Business & Finance, Management & Leadership, Decision Making & Problem Solving, Leadership, Economics
Cover of the book The Innovation Zone by Thomas M. Koulopoulos, Quercus
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Author: Thomas M. Koulopoulos ISBN: 9780891063704
Publisher: Quercus Publication: January 11, 2011
Imprint: Nicholas Brealey Language: English
Author: Thomas M. Koulopoulos
ISBN: 9780891063704
Publisher: Quercus
Publication: January 11, 2011
Imprint: Nicholas Brealey
Language: English

Invent less. Innovate more. And join the next generation of successful global players.

Innovation has become a mantra for organizations facing unprecedented market pressures and worldwide competition. But can it be taught or developed as a core competency? Are there rules for turning great ideas into breakthrough innovations that alter behavior and culture, change the companyâ??customer relationship, and carve out a path to global business success? Profiling dozens of todayâ??s most innovative organizations, The Innovation Zone delivers a new playbook for creating a structured business model of innovation that focuses on process, not products, to generate sustainable value and competitive dominance.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Invent less. Innovate more. And join the next generation of successful global players.

Innovation has become a mantra for organizations facing unprecedented market pressures and worldwide competition. But can it be taught or developed as a core competency? Are there rules for turning great ideas into breakthrough innovations that alter behavior and culture, change the companyâ??customer relationship, and carve out a path to global business success? Profiling dozens of todayâ??s most innovative organizations, The Innovation Zone delivers a new playbook for creating a structured business model of innovation that focuses on process, not products, to generate sustainable value and competitive dominance.

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