The Insanity of Advertising

Memoirs of a Mad Man

Business & Finance, Marketing & Sales, Advertising & Promotion, Biography & Memoir, Business
Cover of the book The Insanity of Advertising by Fred S. Goldberg, Chicago Review Press
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Author: Fred S. Goldberg ISBN: 9781641602792
Publisher: Chicago Review Press Publication: May 28, 2019
Imprint: Council Oak Books Language: English
Author: Fred S. Goldberg
ISBN: 9781641602792
Publisher: Chicago Review Press
Publication: May 28, 2019
Imprint: Council Oak Books
Language: English

Mad Men's Don Draper has nothing on Fred Goldberg, and this memoir is the real story of mad men in a very mad world

This celebrated ad man cut his teeth in the late 1960s with the legendary agency Young & Rubicam, took over operations at Chiat/Day as COO for almost 7 years, and then founded his own firm, Goldberg Moser O'Neill. His client list reads like a who's who of 20th-century innovators: Steve Jobs (Apple), Andy Grove (Intel), John Chambers (Cisco), Larry Ellison (Oracle), and Michael Dell (Dell) are just a few of the movers and shakers who turned to him when they needed ads that would make their products household names. The Insanity of Advertising presents an unforgettable glimpse into the chaos, drama, and outright wackiness that fuels one of the most of loved and hated industries in the world. Goldberg reveals behind-the-scenes dirt on what it was like to craft ad campaigns for some corporate titans, and also shares stories of the mad men who worked alongside him.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Mad Men's Don Draper has nothing on Fred Goldberg, and this memoir is the real story of mad men in a very mad world

This celebrated ad man cut his teeth in the late 1960s with the legendary agency Young & Rubicam, took over operations at Chiat/Day as COO for almost 7 years, and then founded his own firm, Goldberg Moser O'Neill. His client list reads like a who's who of 20th-century innovators: Steve Jobs (Apple), Andy Grove (Intel), John Chambers (Cisco), Larry Ellison (Oracle), and Michael Dell (Dell) are just a few of the movers and shakers who turned to him when they needed ads that would make their products household names. The Insanity of Advertising presents an unforgettable glimpse into the chaos, drama, and outright wackiness that fuels one of the most of loved and hated industries in the world. Goldberg reveals behind-the-scenes dirt on what it was like to craft ad campaigns for some corporate titans, and also shares stories of the mad men who worked alongside him.

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