The Jargon of Authenticity

Nonfiction, Social & Cultural Studies, Social Science, Sociology
Cover of the book The Jargon of Authenticity by Theodor Adorno, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Theodor Adorno ISBN: 9781134438372
Publisher: Taylor and Francis Publication: September 13, 2013
Imprint: Routledge Language: English
Author: Theodor Adorno
ISBN: 9781134438372
Publisher: Taylor and Francis
Publication: September 13, 2013
Imprint: Routledge
Language: English

Theodor Adorno was no stranger to controversy. In The Jargon of Authenticity he gives full expression to his hostility to the language employed by certain existentialist thinkers such as Martin Heidegger. With his customary alertness to the uses and abuses of language, he calls into question the jargon, or 'aura', as his colleague Walter Benjamin described it, which clouded existentialists' thought. He argued that its use undermined the very message for meaning and liberation that it sought to make authentic. Moreover, such language - claiming to address the issue of freedom - signally failed to reveal the lack of freedom inherent in the capitalist context in which it was written. Instead, along with the jargon of the advertising jingle, it attributed value to the satisfaction of immediate desire. Alerting his readers to the connection between ideology and language, Adorno's frank and open challenge to directness, and the avoidance of language that 'gives itself over either to the market, to balderdash, or to the predominating vulgarity', is as timely today as it ever has been.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Theodor Adorno was no stranger to controversy. In The Jargon of Authenticity he gives full expression to his hostility to the language employed by certain existentialist thinkers such as Martin Heidegger. With his customary alertness to the uses and abuses of language, he calls into question the jargon, or 'aura', as his colleague Walter Benjamin described it, which clouded existentialists' thought. He argued that its use undermined the very message for meaning and liberation that it sought to make authentic. Moreover, such language - claiming to address the issue of freedom - signally failed to reveal the lack of freedom inherent in the capitalist context in which it was written. Instead, along with the jargon of the advertising jingle, it attributed value to the satisfaction of immediate desire. Alerting his readers to the connection between ideology and language, Adorno's frank and open challenge to directness, and the avoidance of language that 'gives itself over either to the market, to balderdash, or to the predominating vulgarity', is as timely today as it ever has been.

More books from Taylor and Francis

Cover of the book HW0188 Engineering Communication I by Theodor Adorno
Cover of the book Commonwealth by Theodor Adorno
Cover of the book The Idea of a Social Studies Education by Theodor Adorno
Cover of the book Absolute Poverty and Global Justice by Theodor Adorno
Cover of the book Memory in Dispute by Theodor Adorno
Cover of the book Basic Live Sound Reinforcement by Theodor Adorno
Cover of the book Philosophical Theories of Probability by Theodor Adorno
Cover of the book Pitfall or Panacea by Theodor Adorno
Cover of the book Sentence Structure by Theodor Adorno
Cover of the book God and the Creative Imagination by Theodor Adorno
Cover of the book Polari - The Lost Language of Gay Men by Theodor Adorno
Cover of the book Representing Consumers by Theodor Adorno
Cover of the book Denationalisation of Defence by Theodor Adorno
Cover of the book Decision Making near the End of Life by Theodor Adorno
Cover of the book Assessment Center Perspectives for Talent Management Strategies by Theodor Adorno
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy