The Logic of Connective Action

Digital Media and the Personalization of Contentious Politics

Nonfiction, Social & Cultural Studies, Political Science, International, Foreign Legal Systems, Business & Finance
Cover of the book The Logic of Connective Action by Professor W. Lance Bennett, Dr Alexandra Segerberg, Cambridge University Press
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Author: Professor W. Lance Bennett, Dr Alexandra Segerberg ISBN: 9781107424180
Publisher: Cambridge University Press Publication: August 26, 2013
Imprint: Cambridge University Press Language: English
Author: Professor W. Lance Bennett, Dr Alexandra Segerberg
ISBN: 9781107424180
Publisher: Cambridge University Press
Publication: August 26, 2013
Imprint: Cambridge University Press
Language: English

The Logic of Connective Action explains the rise of a personalized digitally networked politics in which diverse individuals address the common problems of our times such as economic fairness and climate change. Rich case studies from the United States, the United Kingdom and Germany illustrate a theoretical framework for understanding how large-scale connective action is coordinated. In many of these mobilizations, communication operates as an organizational process that may replace or supplement familiar forms of collective action based on organizational resource mobilization, leadership, and collective action framing. In some cases, connective action emerges from crowds that shun leaders, as when Occupy protesters created media networks to channel resources and create loose ties among dispersed physical groups. In other cases, conventional political organizations deploy personalized communication logics to enable large-scale engagement with a variety of political causes. The Logic of Connective Action shows how power is organized in communication-based networks, and what political outcomes may result.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The Logic of Connective Action explains the rise of a personalized digitally networked politics in which diverse individuals address the common problems of our times such as economic fairness and climate change. Rich case studies from the United States, the United Kingdom and Germany illustrate a theoretical framework for understanding how large-scale connective action is coordinated. In many of these mobilizations, communication operates as an organizational process that may replace or supplement familiar forms of collective action based on organizational resource mobilization, leadership, and collective action framing. In some cases, connective action emerges from crowds that shun leaders, as when Occupy protesters created media networks to channel resources and create loose ties among dispersed physical groups. In other cases, conventional political organizations deploy personalized communication logics to enable large-scale engagement with a variety of political causes. The Logic of Connective Action shows how power is organized in communication-based networks, and what political outcomes may result.

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