The Long Tail of Expertise

Business & Finance, Management & Leadership, Planning & Forecasting
Cover of the book The Long Tail of Expertise by Alpheus Bingham, Dwayne Spradlin, Pearson Education
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Author: Alpheus Bingham, Dwayne Spradlin ISBN: 9780132823142
Publisher: Pearson Education Publication: April 21, 2011
Imprint: FT Press Language: English
Author: Alpheus Bingham, Dwayne Spradlin
ISBN: 9780132823142
Publisher: Pearson Education
Publication: April 21, 2011
Imprint: FT Press
Language: English

This Element is an excerpt from The Open Innovation Marketplace: Creating Value in the Challenge Driven Enterprise (9780132311830) by Alpheus Bingham and Dwayne Spradlin. Available in print and digital formats.

 

Use the “long tail” concept to find high-value innovation and expertise where you never expected it.

 

The Long Tail concept has found applications in marketing, inventory, and beyond. We invoke it to illustrate observations broadly applicable to innovation and to expertise in general. Though I’m not an “expert plumber,” I do know more than many people; and others know more than me, but may still not quite be “experts.” These definitions are continuous: no bright boundary line exists…

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This Element is an excerpt from The Open Innovation Marketplace: Creating Value in the Challenge Driven Enterprise (9780132311830) by Alpheus Bingham and Dwayne Spradlin. Available in print and digital formats.

 

Use the “long tail” concept to find high-value innovation and expertise where you never expected it.

 

The Long Tail concept has found applications in marketing, inventory, and beyond. We invoke it to illustrate observations broadly applicable to innovation and to expertise in general. Though I’m not an “expert plumber,” I do know more than many people; and others know more than me, but may still not quite be “experts.” These definitions are continuous: no bright boundary line exists…

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