The Management of Intangibles
The Organisation's Most Valuable Assets
Business & Finance, Management & Leadership, Management
| Author: | Ahmed Bounfour | ISBN: | 9781134590414 |
| Publisher: | Taylor and Francis | Publication: | November 7, 2002 |
| Imprint: | Routledge | Language: | English |
| Author: | Ahmed Bounfour |
| ISBN: | 9781134590414 |
| Publisher: | Taylor and Francis |
| Publication: | November 7, 2002 |
| Imprint: | Routledge |
| Language: | English |
The subject of Intangibles and knowledge management is becoming increasingly significant, particularly in the realms of finance, marketing and strategy. Intangibles are the nebulous but vital aspects of companies, for example, R&D, knowledge creation, corporate identity and marketing and advertising expenditures, which are now unanimously considere
The subject of Intangibles and knowledge management is becoming increasingly significant, particularly in the realms of finance, marketing and strategy. Intangibles are the nebulous but vital aspects of companies, for example, R&D, knowledge creation, corporate identity and marketing and advertising expenditures, which are now unanimously considere
