The Management of Luxury

An International Guide

Business & Finance, Marketing & Sales, International
Cover of the book The Management of Luxury by , Kogan Page
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9780749481810
Publisher: Kogan Page Publication: June 3, 2018
Imprint: Kogan Page Language: English
Author:
ISBN: 9780749481810
Publisher: Kogan Page
Publication: June 3, 2018
Imprint: Kogan Page
Language: English

The Management of Luxury, second edition, presents a unique snapshot of best practice insights into the increasing challenges faced in luxury business, with contributions shared by more than fifty global leaders on luxury management. The highly renowned editors draw these together into one essential handbook, ranging from luxury brand strategy, luxury consumer behaviour and market positioning, through to management succession, heritage, counterfeiting and competing effectively as a luxury SME.

Fully updated in its second edition, The Management of Luxury explores the newly evolving direction of Asian market trends and how to integrate digitalization into sales and product strategies. Both are crucial for competitive advantage in the luxury market, featured alongside iconic case studies such as Burberry, Louis Vuitton and Leica. The book's value is not only in streamlining management processes and return on investment; but equally for those who marvel at an industry unlike any other, striving to trust both in the conventional and innovate new paths towards the extraordinary. Highly influential, applicable and enlightening, it is a vital addition to every luxury business manager's collection.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The Management of Luxury, second edition, presents a unique snapshot of best practice insights into the increasing challenges faced in luxury business, with contributions shared by more than fifty global leaders on luxury management. The highly renowned editors draw these together into one essential handbook, ranging from luxury brand strategy, luxury consumer behaviour and market positioning, through to management succession, heritage, counterfeiting and competing effectively as a luxury SME.

Fully updated in its second edition, The Management of Luxury explores the newly evolving direction of Asian market trends and how to integrate digitalization into sales and product strategies. Both are crucial for competitive advantage in the luxury market, featured alongside iconic case studies such as Burberry, Louis Vuitton and Leica. The book's value is not only in streamlining management processes and return on investment; but equally for those who marvel at an industry unlike any other, striving to trust both in the conventional and innovate new paths towards the extraordinary. Highly influential, applicable and enlightening, it is a vital addition to every luxury business manager's collection.

More books from Kogan Page

Cover of the book Understanding Markets and Strategy by
Cover of the book Digital State by
Cover of the book The Responsible Leader by
Cover of the book Investment and Portfolio Management by
Cover of the book Shopper Marketing by
Cover of the book Leadership for Innovation by
Cover of the book The Grocers by
Cover of the book Creativity and Data Marketing by
Cover of the book Logistics and Supply Chains in Emerging Markets by
Cover of the book Leadership and Management Development by
Cover of the book Creating Authentic Organizations by
Cover of the book IQ and Psychometric Tests: Assess Your Personality Aptitude and Intelligence by
Cover of the book Humanity Works by
Cover of the book How to Master Psychometric Tests by
Cover of the book Reward Management by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy