The Manager's Guide to Distribution Channels
Business & Finance, Finance & Investing, Investments & Securities
| Author: | Linda Gorchels, Chuck West, Edward J. Marien | ISBN: | 9780071442954 |
| Publisher: | McGraw-Hill Education | Publication: | May 22, 2004 |
| Imprint: | McGraw-Hill Education | Language: | English |
| Author: | Linda Gorchels, Chuck West, Edward J. Marien |
| ISBN: | 9780071442954 |
| Publisher: | McGraw-Hill Education |
| Publication: | May 22, 2004 |
| Imprint: | McGraw-Hill Education |
| Language: | English |
Channel management has become one of the most important components of a firm's competitive strategy, with mistakes often costing companies millions--and channel managers their careers. The Manager's Guide to Distribution Channels provides managers and decision makers with proven tools and go-to-market strategies for refining channel strategies and managing distribution relationships. Self-assessment tools combine with realworld cases and examples to give managers a nontheoretical, balanced blend of thought-provoking insights and hands-on tactics.
Channel management has become one of the most important components of a firm's competitive strategy, with mistakes often costing companies millions--and channel managers their careers. The Manager's Guide to Distribution Channels provides managers and decision makers with proven tools and go-to-market strategies for refining channel strategies and managing distribution relationships. Self-assessment tools combine with realworld cases and examples to give managers a nontheoretical, balanced blend of thought-provoking insights and hands-on tactics.
