The Mom Test: How to Talk to Customers & Learn if Your Business is a Good Idea When Everyone is Lying to You

Business & Finance, Marketing & Sales, Customer Service, Career Planning & Job Hunting, Entrepreneurship, Entrepreneurship & Small Business
Cover of the book The Mom Test: How to Talk to Customers & Learn if Your Business is a Good Idea When Everyone is Lying to You by Rob Fitzpatrick, Rob Fitzpatrick
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Rob Fitzpatrick ISBN: 9781386613862
Publisher: Rob Fitzpatrick Publication: February 4, 2019
Imprint: Language: English
Author: Rob Fitzpatrick
ISBN: 9781386613862
Publisher: Rob Fitzpatrick
Publication: February 4, 2019
Imprint:
Language: English

The Mom Test is a quick, practical guide that will save you time, money, and heartbreak. They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question and everyone will lie to you at least a little. As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it and it's worth doing right Talking to customers is one of the foundational skills of both Customer Development and Lean Startup. We all know we're supposed to do it, but nobody seems willing to admit that it's easy to screw up and hard to do right. This book is going to show you how customer conversations go wrong and how you can do better.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The Mom Test is a quick, practical guide that will save you time, money, and heartbreak. They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question and everyone will lie to you at least a little. As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it and it's worth doing right Talking to customers is one of the foundational skills of both Customer Development and Lean Startup. We all know we're supposed to do it, but nobody seems willing to admit that it's easy to screw up and hard to do right. This book is going to show you how customer conversations go wrong and how you can do better.

More books from Entrepreneurship & Small Business

Cover of the book Write. Publish. Repeat. by Rob Fitzpatrick
Cover of the book A Complete Supplement Store Business Plan: A Key Part Of How To Start A Supplement & Health Store by Rob Fitzpatrick
Cover of the book Fail To Plan: Plan To Fail by Rob Fitzpatrick
Cover of the book Think Yourself Successful by Rob Fitzpatrick
Cover of the book Juan Terry Trippe: Founder of Pan Am and Commercial Aviation by Rob Fitzpatrick
Cover of the book How to Short-Cut Any Business Idea to Determine Whether It Will Make Money Fast by Rob Fitzpatrick
Cover of the book Summary & Analysis of Company of One by Rob Fitzpatrick
Cover of the book La cooperazione: impresa e movimento sociale by Rob Fitzpatrick
Cover of the book The Art of Woo by Rob Fitzpatrick
Cover of the book Killing It by Rob Fitzpatrick
Cover of the book Crowdfunding Launchpad: Where Ideas Take Flight by Rob Fitzpatrick
Cover of the book How to Start a Aromatic Crops Growing Business (Beginners Guide) by Rob Fitzpatrick
Cover of the book How to Start a Petroleum Coke Business (Beginners Guide) by Rob Fitzpatrick
Cover of the book Innovation and Entrepreneurship by Rob Fitzpatrick
Cover of the book Imparate ad organizzarvi! Mettere ordine nel proprio lavoro. Utilizzare bene il tempo. Sfruttare al meglio: pc, agende, e-mail, cellulari by Rob Fitzpatrick
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy