The Myths of Innovation

Business & Finance, Management & Leadership, Planning & Forecasting, Human Resources & Personnel Management, Skills
Cover of the book The Myths of Innovation by Scott Berkun, O'Reilly Media
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Scott Berkun ISBN: 9781449399610
Publisher: O'Reilly Media Publication: August 13, 2010
Imprint: O'Reilly Media Language: English
Author: Scott Berkun
ISBN: 9781449399610
Publisher: O'Reilly Media
Publication: August 13, 2010
Imprint: O'Reilly Media
Language: English

In this new paperback edition of the classic bestseller, you'll be taken on a hilarious, fast-paced ride through the history of ideas. Author Scott Berkun will show you how to transcend the false stories that many business experts, scientists, and much of pop culture foolishly use to guide their thinking about how ideas change the world. With four new chapters on putting the ideas in the book to work, updated references and over 50 corrections and improvements, now is the time to get past the myths, and change the world.

You'll have fun while you learn:

  • Where ideas come from
  • The true history of history
  • Why most people don't like ideas
  • How great managers make ideas thrive
  • The importance of problem finding
  • The simple plan (new for paperback)

Since its initial publication, this classic bestseller has been discussed on NPR, MSNBC, CNBC, and at Yale University, MIT, Carnegie Mellon University, Microsoft, Apple, Intel, Google, Amazon.com, and other major media, corporations, and universities around the world. It has changed the way thousands of leaders and creators understand the world. Now in an updated and expanded paperback edition, it's a fantastic time to explore or rediscover this powerful view of the world of ideas.

"Sets us free to try and change the world." --Guy Kawasaki, Author of Art of The Start

"Small, simple, powerful: an innovative book about innovation." --Don Norman, author of Design of Everyday Things

"Insightful, inspiring, evocative, and just plain fun to read. It's totally great." --John Seely Brown, Former Director, Xerox Palo Alto Research Center (PARC)

"Methodically and entertainingly dismantling the cliches that surround the process of innovation." --Scott Rosenberg, author of Dreaming in Code; cofounder of Salon.com

"Will inspire you to come up with breakthrough ideas of your own." --Alan Cooper, Father of Visual Basic and author of The Inmates are Running the Asylum

"Brimming with insights and historical examples, Berkun's book not only debunks widely held myths about innovation, it also points the ways toward making your new ideas stick." --Tom Kelley, GM, IDEO; author of The Ten Faces of Innovation

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

In this new paperback edition of the classic bestseller, you'll be taken on a hilarious, fast-paced ride through the history of ideas. Author Scott Berkun will show you how to transcend the false stories that many business experts, scientists, and much of pop culture foolishly use to guide their thinking about how ideas change the world. With four new chapters on putting the ideas in the book to work, updated references and over 50 corrections and improvements, now is the time to get past the myths, and change the world.

You'll have fun while you learn:

Since its initial publication, this classic bestseller has been discussed on NPR, MSNBC, CNBC, and at Yale University, MIT, Carnegie Mellon University, Microsoft, Apple, Intel, Google, Amazon.com, and other major media, corporations, and universities around the world. It has changed the way thousands of leaders and creators understand the world. Now in an updated and expanded paperback edition, it's a fantastic time to explore or rediscover this powerful view of the world of ideas.

"Sets us free to try and change the world." --Guy Kawasaki, Author of Art of The Start

"Small, simple, powerful: an innovative book about innovation." --Don Norman, author of Design of Everyday Things

"Insightful, inspiring, evocative, and just plain fun to read. It's totally great." --John Seely Brown, Former Director, Xerox Palo Alto Research Center (PARC)

"Methodically and entertainingly dismantling the cliches that surround the process of innovation." --Scott Rosenberg, author of Dreaming in Code; cofounder of Salon.com

"Will inspire you to come up with breakthrough ideas of your own." --Alan Cooper, Father of Visual Basic and author of The Inmates are Running the Asylum

"Brimming with insights and historical examples, Berkun's book not only debunks widely held myths about innovation, it also points the ways toward making your new ideas stick." --Tom Kelley, GM, IDEO; author of The Ten Faces of Innovation

More books from O'Reilly Media

Cover of the book Coding with Coda by Scott Berkun
Cover of the book eXist by Scott Berkun
Cover of the book Perl Best Practices by Scott Berkun
Cover of the book Getting Started with Kudu by Scott Berkun
Cover of the book Learning PHP and MySQL by Scott Berkun
Cover of the book Regular Expressions Cookbook by Scott Berkun
Cover of the book Automating Microsoft Azure Infrastructure Services by Scott Berkun
Cover of the book Modern Java Recipes by Scott Berkun
Cover of the book Testable JavaScript by Scott Berkun
Cover of the book Zero Trust Networks by Scott Berkun
Cover of the book Head First Physics by Scott Berkun
Cover of the book Designing Connected Products by Scott Berkun
Cover of the book Learning Swift by Scott Berkun
Cover of the book 21st Century C by Scott Berkun
Cover of the book CSS and Documents by Scott Berkun
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy