The Network Challenge (Chapter 20)

Relating Well: Building Capabilities for Sustaining Alliance Networks

Business & Finance, Management & Leadership, Planning & Forecasting
Cover of the book The Network Challenge (Chapter 20) by Prashant Kale, John Bell, Harjit Singh, Pearson Education
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Author: Prashant Kale, John Bell, Harjit Singh ISBN: 9780137015504
Publisher: Pearson Education Publication: May 19, 2009
Imprint: FT Press Language: English
Author: Prashant Kale, John Bell, Harjit Singh
ISBN: 9780137015504
Publisher: Pearson Education
Publication: May 19, 2009
Imprint: FT Press
Language: English

In an environment of rapid and discontinuous change, managers have turned to alliances to access the resources they need. But research on alliances shows that more than half fail, demonstrating the difficulty of managing these relationships. Based on their extensive research on alliances, the authors explore the relational capabilities needed for building and managing successful alliances. Using the case of Royal Philips, they explore the role of strategy, structure, systems, people, and culture in alliance success. They also discuss the need for ongoing adaptation and renewal of relational capabilities as the business and its environment change.

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In an environment of rapid and discontinuous change, managers have turned to alliances to access the resources they need. But research on alliances shows that more than half fail, demonstrating the difficulty of managing these relationships. Based on their extensive research on alliances, the authors explore the relational capabilities needed for building and managing successful alliances. Using the case of Royal Philips, they explore the role of strategy, structure, systems, people, and culture in alliance success. They also discuss the need for ongoing adaptation and renewal of relational capabilities as the business and its environment change.

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