The New Guide to Identity

How to Create and Sustain Change Through Managing Identity

Nonfiction, Social & Cultural Studies, Political Science, Politics, Labour & Industrial Relations, Business & Finance, Management & Leadership, Management
Cover of the book The New Guide to Identity by Wolff Olins, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Wolff Olins ISBN: 9781351885102
Publisher: Taylor and Francis Publication: March 2, 2017
Imprint: Routledge Language: English
Author: Wolff Olins
ISBN: 9781351885102
Publisher: Taylor and Francis
Publication: March 2, 2017
Imprint: Routledge
Language: English

It is, of course, commonplace for corporations to operate sophisticated identity programmes. But identity has now moved way beyond the commercial area. We live in a world in which cities, charities, universities, clubs - in fact any activity that involves more than two or three people - all seem to have identities too. However, very few of these organizations have released the full potential that effective management of identity can achieve. In this book, the world’s leading authority on corporate identity shows how managing identity can create and sustain behavioural change in an organization as well as achieving the more traditional outcome of influencing its external audiences. The New Guide to Identity provides a simple clear guide to identity, including what it is and how it can be used to full effect. If a change of identity is required, the whole process is described from start-up (including investigation and analysis of the current identity), through developing the new identity structure, to implementation and launch. For anyone responsible for the identity of an organization, or for designing it for someone else, or attempting to achieve change in their organization, or studying the subject, this straightforward guide is essential reading.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

It is, of course, commonplace for corporations to operate sophisticated identity programmes. But identity has now moved way beyond the commercial area. We live in a world in which cities, charities, universities, clubs - in fact any activity that involves more than two or three people - all seem to have identities too. However, very few of these organizations have released the full potential that effective management of identity can achieve. In this book, the world’s leading authority on corporate identity shows how managing identity can create and sustain behavioural change in an organization as well as achieving the more traditional outcome of influencing its external audiences. The New Guide to Identity provides a simple clear guide to identity, including what it is and how it can be used to full effect. If a change of identity is required, the whole process is described from start-up (including investigation and analysis of the current identity), through developing the new identity structure, to implementation and launch. For anyone responsible for the identity of an organization, or for designing it for someone else, or attempting to achieve change in their organization, or studying the subject, this straightforward guide is essential reading.

More books from Taylor and Francis

Cover of the book Psychic Retreats by Wolff Olins
Cover of the book Action Research in Organisations by Wolff Olins
Cover of the book Social Policy and Planning for the 21st Century by Wolff Olins
Cover of the book Health Workforce Governance by Wolff Olins
Cover of the book Prayer and Politics by Wolff Olins
Cover of the book To Think by Wolff Olins
Cover of the book Carlos Chavez by Wolff Olins
Cover of the book Universities and Engagement by Wolff Olins
Cover of the book Mobility and Locative Media by Wolff Olins
Cover of the book Giving Briefings and Making Presentations in the Workplace by Wolff Olins
Cover of the book Yielding Gender by Wolff Olins
Cover of the book Charles Dickens's Our Mutual Friend by Wolff Olins
Cover of the book Development as Process by Wolff Olins
Cover of the book Dark Tourism and Crime by Wolff Olins
Cover of the book Truth, Silence and Violence in Emerging States by Wolff Olins
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy