The New Strategic Landscape
Innovative Perspectives on Strategy
Business & Finance, Marketing & Sales, Public Relations, Management & Leadership, Management
| Author: | Julie Verity | ISBN: | 9781137283368 |
| Publisher: | Palgrave Macmillan UK | Publication: | October 18, 2012 |
| Imprint: | Palgrave Macmillan | Language: | English |
| Author: | Julie Verity |
| ISBN: | 9781137283368 |
| Publisher: | Palgrave Macmillan UK |
| Publication: | October 18, 2012 |
| Imprint: | Palgrave Macmillan |
| Language: | English |
The business challenges of organizations are increasingly complex; strategists need a rich choice of approaches in order to respond. Too few strategy models challenge the dominate paradigm of rational analysis, choice maximisation and planned implementation. This rich collection from an eclectic group of strategists provides alternatives.
The business challenges of organizations are increasingly complex; strategists need a rich choice of approaches in order to respond. Too few strategy models challenge the dominate paradigm of rational analysis, choice maximisation and planned implementation. This rich collection from an eclectic group of strategists provides alternatives.
