The Outside-In Corporation

Business & Finance, Marketing & Sales, Sales & Selling
Cover of the book The Outside-In Corporation by Barbara Bund, McGraw-Hill Education
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Barbara Bund ISBN: 9780071801522
Publisher: McGraw-Hill Education Publication: November 16, 2005
Imprint: McGraw-Hill Education Language: English
Author: Barbara Bund
ISBN: 9780071801522
Publisher: McGraw-Hill Education
Publication: November 16, 2005
Imprint: McGraw-Hill Education
Language: English
  • Includes insights from Philip Kotler, Jack Welch, Michael Dell, Peter Drucker, Kenichi Ohmae, and other customer-based business innovators
  • “Delighting the customer” is a sure route to success and profitability , as proven by customer-driven industry leaders from Microsoft to General Electric to Wal-Mart
  • Barbara Bund has had a successful career in both the academic and business worlds, and is credited by Philip Kotler with popularizing the term “relationship marketing”
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

More books from McGraw-Hill Education

Cover of the book Handbook of Energy Engineering Calculations by Barbara Bund
Cover of the book The Successful Marketing Plan: How to Create Dynamic, Results Oriented Marketing, 4th Edition by Barbara Bund
Cover of the book Greening Brownfields: Remediation Through Sustainable Development by Barbara Bund
Cover of the book Numbersense: How to Use Big Data to Your Advantage by Barbara Bund
Cover of the book The Talent Equation: Big Data Lessons for Navigating the Skills Gap and Building a Competitive Workforce by Barbara Bund
Cover of the book Health Systems, Health, Wealth And Societal Well-Being: Assessing The Case For Investing In Health Systems by Barbara Bund
Cover of the book Hardware Implementation of Finite-Field Arithmetic by Barbara Bund
Cover of the book The Boatbuilder's Apprentice by Barbara Bund
Cover of the book Chemistry for the Utterly Confused by Barbara Bund
Cover of the book Concrete: Microstructure, Properties, and Materials by Barbara Bund
Cover of the book First Aid Q&A for the NBDE Part II by Barbara Bund
Cover of the book 5 Steps to a 5: 500 AP English Language Questions to Know by Test Day, Second Edition by Barbara Bund
Cover of the book Wastewater Treatment Process Modeling, Second Edition (MOP31) by Barbara Bund
Cover of the book CSSLP Certification All-in-One Exam Guide by Barbara Bund
Cover of the book Clinical Vignettes for the USMLE Step 2 CK PreTest Self-Assessment & Review, 5th edition by Barbara Bund
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy