The Partner’s Guide to Business Development

Marketing Your Practice to Differentiate, Grow and Boost Profitability

Business & Finance, Marketing & Sales
Cover of the book The Partner’s Guide to Business Development by Denis Kudriashov, Kim Montes, BookBaby
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Author: Denis Kudriashov, Kim Montes ISBN: 9781483534176
Publisher: BookBaby Publication: July 23, 2014
Imprint: Language: English
Author: Denis Kudriashov, Kim Montes
ISBN: 9781483534176
Publisher: BookBaby
Publication: July 23, 2014
Imprint:
Language: English
Lawyers in the 21st century are facing a problem that is relatively new to them: how can they effectively market the services of their firm while still maintaining the day to day rigors of a practice? After all, these ladies and gentleman trained to practice law, not marketing. If you are a law firm looking to reach out to new markets or to expand the relationships you already have with your clients, The Partner’s Guide to Business Development can help you do just that. The Partner’s Guide to Business Development attempts to help both established and developing firms solve this problem by enabling them to differentiate and grow their practices, which allows them to boost not only profitability but visibility as well. The manuscript not only addresses marketing from a perspective that is unique to the legal profession but also goes a step further by addressing such topics as how to handle public relations, what “thought leaders” are and how a firm can become one, and what to do when you are offered a government contract.
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Lawyers in the 21st century are facing a problem that is relatively new to them: how can they effectively market the services of their firm while still maintaining the day to day rigors of a practice? After all, these ladies and gentleman trained to practice law, not marketing. If you are a law firm looking to reach out to new markets or to expand the relationships you already have with your clients, The Partner’s Guide to Business Development can help you do just that. The Partner’s Guide to Business Development attempts to help both established and developing firms solve this problem by enabling them to differentiate and grow their practices, which allows them to boost not only profitability but visibility as well. The manuscript not only addresses marketing from a perspective that is unique to the legal profession but also goes a step further by addressing such topics as how to handle public relations, what “thought leaders” are and how a firm can become one, and what to do when you are offered a government contract.

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