The Perception of Quality

Mapping Product and Service Quality to Consumer Perceptions

Nonfiction, Science & Nature, Technology, Quality Control, Industrial Design
Cover of the book The Perception of Quality by George N. Kenyon, Kabir C. Sen, Springer London
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Author: George N. Kenyon, Kabir C. Sen ISBN: 9781447166276
Publisher: Springer London Publication: November 25, 2014
Imprint: Springer Language: English
Author: George N. Kenyon, Kabir C. Sen
ISBN: 9781447166276
Publisher: Springer London
Publication: November 25, 2014
Imprint: Springer
Language: English

Exploring the concept of quality management from a new point of view, this book presents a holistic model of how consumers judge the quality of products. It links consumer perceptions of quality to the design and delivery of the final product, and presents models and methods for improving the quality of these products and services. It offers readers an improved understanding of how and why the design process must consider how the consumer will perceive a product or service. In order to facilitate the presentation and understanding of these concepts, illustrations and case examples are also provided throughout the book.

This book provides an invaluable resource for managers, designers, manufacturers, professional practitioners and academics interested in quality management. It also offers a useful supplementary text for marketing and quality management courses.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Exploring the concept of quality management from a new point of view, this book presents a holistic model of how consumers judge the quality of products. It links consumer perceptions of quality to the design and delivery of the final product, and presents models and methods for improving the quality of these products and services. It offers readers an improved understanding of how and why the design process must consider how the consumer will perceive a product or service. In order to facilitate the presentation and understanding of these concepts, illustrations and case examples are also provided throughout the book.

This book provides an invaluable resource for managers, designers, manufacturers, professional practitioners and academics interested in quality management. It also offers a useful supplementary text for marketing and quality management courses.

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