The Political Economy of Consumer Behavior

Contesting Consumption

Nonfiction, Social & Cultural Studies, Political Science, Politics, Economic Conditions, Business & Finance, Economics
Cover of the book The Political Economy of Consumer Behavior by Bruce Pietrykowski, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Bruce Pietrykowski ISBN: 9781135978686
Publisher: Taylor and Francis Publication: May 7, 2009
Imprint: Routledge Language: English
Author: Bruce Pietrykowski
ISBN: 9781135978686
Publisher: Taylor and Francis
Publication: May 7, 2009
Imprint: Routledge
Language: English

Consumption forms a major part of people’s lives. As such, geographers, historians of technology and sociologists have devoted much attention to trying to figure out what makes consumption meaningful. By contrast, economists have been content to hold onto theories of consumption that depend on a self-interested representative agent making utility maximizing decisions.

Pietrykowski develops this alternative account through the recovery of past attempts to forge a different analytical approach to the study of consumption. In particular, theories of consumption espoused by home economists, psychological economists and Regulation school theorists are critically reviewed. These research projects, marginalized by the mainstream, are the precursors of contemporary scholarship in feminist, behavioural and radical political economics. Reclaiming this work greatly enlarges the scope for contemporary research in consumer behavior. Pietrykowski then provides a richly textured set of case studies of green automobility, slow food and alternative/local currency in order to explore the diversity of user cultures and to highlight resistant forms of consumer practice. By carefully interweaving historical and interdisciplinary research Pietrykowski creates a lively and incisive critique of mainstream economics

This monograph will be of interest to academic economists, sociologists, historians and graduate students. In addition, the economics of consumption would also be of interest to readers in management, marketing and schools of business administration.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Consumption forms a major part of people’s lives. As such, geographers, historians of technology and sociologists have devoted much attention to trying to figure out what makes consumption meaningful. By contrast, economists have been content to hold onto theories of consumption that depend on a self-interested representative agent making utility maximizing decisions.

Pietrykowski develops this alternative account through the recovery of past attempts to forge a different analytical approach to the study of consumption. In particular, theories of consumption espoused by home economists, psychological economists and Regulation school theorists are critically reviewed. These research projects, marginalized by the mainstream, are the precursors of contemporary scholarship in feminist, behavioural and radical political economics. Reclaiming this work greatly enlarges the scope for contemporary research in consumer behavior. Pietrykowski then provides a richly textured set of case studies of green automobility, slow food and alternative/local currency in order to explore the diversity of user cultures and to highlight resistant forms of consumer practice. By carefully interweaving historical and interdisciplinary research Pietrykowski creates a lively and incisive critique of mainstream economics

This monograph will be of interest to academic economists, sociologists, historians and graduate students. In addition, the economics of consumption would also be of interest to readers in management, marketing and schools of business administration.

More books from Taylor and Francis

Cover of the book Leading Contemporary Economists by Bruce Pietrykowski
Cover of the book Adapting and Extending Secondary Mathematics Activities by Bruce Pietrykowski
Cover of the book William Shakespeare by Bruce Pietrykowski
Cover of the book Democracy Begins Between Two by Bruce Pietrykowski
Cover of the book Oliver Quick and the Quest for a Christian Metaphysic by Bruce Pietrykowski
Cover of the book Dependency and Non-Linear Phonology by Bruce Pietrykowski
Cover of the book Towards the Managed Economy by Bruce Pietrykowski
Cover of the book Educational Policy and the Politics of Change by Bruce Pietrykowski
Cover of the book The Civil Engineering of Canals and Railways before 1850 by Bruce Pietrykowski
Cover of the book Gods Of The Egyptians - 2 Vols by Bruce Pietrykowski
Cover of the book French Film by Bruce Pietrykowski
Cover of the book Critical Genre Analysis by Bruce Pietrykowski
Cover of the book A Shock to Thought by Bruce Pietrykowski
Cover of the book Managing Sport Facilities and Major Events by Bruce Pietrykowski
Cover of the book Storytelling Organizational Practices by Bruce Pietrykowski
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy