The Political Marketing Game

Nonfiction, Social & Cultural Studies, Political Science, Government, Democracy, Business & Finance, Industries & Professions, Industries
Cover of the book The Political Marketing Game by J. Lees-Marshment, Palgrave Macmillan UK
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Author: J. Lees-Marshment ISBN: 9780230299511
Publisher: Palgrave Macmillan UK Publication: March 29, 2011
Imprint: Palgrave Macmillan Language: English
Author: J. Lees-Marshment
ISBN: 9780230299511
Publisher: Palgrave Macmillan UK
Publication: March 29, 2011
Imprint: Palgrave Macmillan
Language: English
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews with practitioners. It also shows that authenticity, values and vision are as much a part of a winning strategy as market-savvy pragmatism.

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The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews with practitioners. It also shows that authenticity, values and vision are as much a part of a winning strategy as market-savvy pragmatism.

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