The Political Marketing Game

Nonfiction, Social & Cultural Studies, Political Science, Government, Democracy, Business & Finance, Industries & Professions, Industries
Cover of the book The Political Marketing Game by J. Lees-Marshment, Palgrave Macmillan UK
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: J. Lees-Marshment ISBN: 9780230299511
Publisher: Palgrave Macmillan UK Publication: March 29, 2011
Imprint: Palgrave Macmillan Language: English
Author: J. Lees-Marshment
ISBN: 9780230299511
Publisher: Palgrave Macmillan UK
Publication: March 29, 2011
Imprint: Palgrave Macmillan
Language: English
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews with practitioners. It also shows that authenticity, values and vision are as much a part of a winning strategy as market-savvy pragmatism.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews with practitioners. It also shows that authenticity, values and vision are as much a part of a winning strategy as market-savvy pragmatism.

More books from Palgrave Macmillan UK

Cover of the book Carol Ann Duffy by J. Lees-Marshment
Cover of the book Social Entrepreneurship in the Middle East by J. Lees-Marshment
Cover of the book International Student Mobility and Transnational Friendships by J. Lees-Marshment
Cover of the book Collocation by J. Lees-Marshment
Cover of the book The Palgrave Centenary Companion to Principia Mathematica by J. Lees-Marshment
Cover of the book The Middle Byzantine Historians by J. Lees-Marshment
Cover of the book Homosexuality and Italian Cinema by J. Lees-Marshment
Cover of the book Corruption, Anti-Corruption and Governance by J. Lees-Marshment
Cover of the book Ipsative Assessment and Personal Learning Gain by J. Lees-Marshment
Cover of the book Music, Radio and the Public Sphere by J. Lees-Marshment
Cover of the book Animation, Embodiment, and Digital Media by J. Lees-Marshment
Cover of the book The Digital Transformation of the Public Sphere by J. Lees-Marshment
Cover of the book Staged Transgression in Shakespeare's England by J. Lees-Marshment
Cover of the book Vanity: 21st Century Selves by J. Lees-Marshment
Cover of the book Deskilling Migrant Women in the Global Care Industry by J. Lees-Marshment
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy